Social Media: New Tool for Government Affairs
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Social Media: A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Chicago, IL — November 12, 2009
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My presentation to the U.S. Chamber Regional Government Affairs Conference in Chicago on November 12, 2009.
Transcript of Social Media: New Tool for Government Affairs
Social Media: A New Tool for Government Relations
U.S. Chamber Regional Government Affairs Conference
Chicago, IL — November 12, 2009
who is this guy?
who is this guy?The easy part is the Web site ...
The smart part is the engagement.
Luanne LawrenceVP for University AdvancementOregon State University
what is social media?
There’s No Such Thing as Social Media
There’s Just Media
what is social media?
Social Media Tools
Allow You to Better Connect with Your Network
today’s audience
This is all just a fad.
I don’t have time for this.
I don’t have the budget for this.
I’m scared.
It’s just for kids.
I love this stuff!
pop quiz
What is the one thing you will find at every single
conference you ever attend?
you’ve got mail?
the cocktail reception
Social Media is More Cocktail Reception Than Press Release
which tools should you use?
Where is Your Audience?
Choose the Tool that Fits the Campaign.
let’s focus on …
please don’t forget …
Email is the First and Largest Social Media Tool
the town hall ain’t dead
The New Town Hall
People Gathering, Exchanging Ideas and Getting Active
the town hall ain’t dead
the town hall ain’t dead
How Big is the Town Hall?Hotmail: 375 million active accounts
If Facebook was a country — it would be the 4th largest country on earth.
Yahoo: 280 million active accounts
getting social
How Big is the Town Hall?The number of US online video
viewers will grow to 188 million in 2013, from 144 million in 2009.
eMarketer.comJuly 2009
getting social
People’s use of the mobile phone and the internet is associated with larger
and more diverse discussion networks.
Pew Internet & American Life ProjectNovember 2009
it’s all about trust
77% of online U.S. adults trust ‘emails from people they know’ more than any other media.
Forrester Research, Inc.North American Technographics Media and Marketing Online Survey, 2008
it’s all about trust
The ‘Forward’ and the Status Update
Almost 1/5 of the entire online population publish or read status
updates on sites like Twitter.
key points
Social Media Strategy?
No — Content Strategy
key points
Not Enough Time for Social Media?
Then You’re Not Doing Your Job
key points
Please Kill the ‘E-Newsletter’ …
And the press release, too
(Audience shakes head, jeers)
key points
It’s Not Just About “Eyeballs”
It’s About Engagement … Activists
key points
It’s Not Just About Broadcasting
It’s About Listening
case study #1
The Tweeting Commissioner
case study: the tweeting commissioner
case study: the tweeting commissioner
…about Tony P’s tweet just now. About grand jury subpoenas. I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local?
Email from CBS Producer, 9/17/09, 4:46 p.m.
case study: the tweeting commissioner
This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt
Reply to CBS Producer, 9/17/09, 5:04 p.m.
case study: the tweeting commissioner
“Cook County Auditors Drawn into Prosecutors Probe”
CBS 2 Chicago Story, 9/17/09, 5:40 p.m.
“County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”
case study #2
The Facebooking Governor Candidate
case study: the facebooking governor candidate
3,00013,000
1,400
10,000
case study: the facebooking governor candidate
case study: the facebooking governor candidate
case study #3
Ax the Software Tax
case study: ax the software tax
case study: ax the software tax
2 Weeks to Stop this Tax
Targeted, Statewide Email List
Compelling Action Messaging
2,500 Emails to Legislators — Defeated Tax
case study #7
U.S. Chamber of Commerce
Institute for Legal Reform
case study #7
case study: u.s. chamber of commerce
“In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.”
Roll Call“Beware the Chamber”3/23/09
case study: u.s. chamber of commerce
case study: u.s. chamber of commerce
Curt Mercadantewww.MercStrategy.com
@curtmercadantehttp://facebook.com/mercstrategy
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