Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli...
-
date post
21-Dec-2015 -
Category
Documents
-
view
213 -
download
1
Transcript of Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli...
![Page 1: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/1.jpg)
Social Media Motion:How to Get Started & Keep GoingWith Facebook, Twitter & More
Presented by Eli Lilly and CompanyHosted by Rob Robinson
McNeely Pigott & Fox Public Relations
![Page 2: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/2.jpg)
Content Notice
Because of the real-time nature of social media and its ongoing, random display of brief content from individual users, the content of status updates and other posts cannot be anticipated in advance.
The display of this third-party information during training sessions should not be interpreted as an endorsement of such content.
![Page 3: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/3.jpg)
Session Overview
• Getting started with social media• Reviewing social media platforms• Maintaining Facebook pages• Interacting on Twitter• Creating and managing blog content• Developing YouTube channels
![Page 4: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/4.jpg)
Why use social media?
• Reach audiences directly• Advance your organization’s cause• Encourage stakeholders to take action• Combat misperceptions• Promote public policy positions
![Page 5: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/5.jpg)
Getting Started
• Visit sites and observe first• Experiment with unofficial profiles • Be willing to learn and ask questions• A gradual, consistent effort will
succeed
![Page 6: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/6.jpg)
Monitoring and Managing
• Resist pressure to do “everything”• Focus on relevant content• Set up alerts and feeds using keywords• Use dashboard tools to organize &
simplify
![Page 7: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/7.jpg)
Major Social Media Platforms
• Facebook• Twitter• Blogging• YouTube
![Page 8: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/8.jpg)
About Facebook• Focused on existing relationships• Based on individual profiles• Every user has profile and home pages• 600 million active users• The average user has 130 friends• Fifty percent of users are active daily
![Page 9: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/9.jpg)
Facebook for Organizations• Pages • The “like” button• Page administrators• Page setup
![Page 10: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/10.jpg)
Facebook Best PracticesFor Individuals:• Check your privacy settings • Connect with people you know • Comment on friends’ updates, photos
and other content
![Page 11: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/11.jpg)
Facebook Best PracticesFor Organizations:• Post fresh content frequently• Respond to wall comments• Use multimedia content often• Use complementary content
![Page 12: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/12.jpg)
Promoting Facebook Pages• Claiming a page username• Suggesting pages to friends• Inviting stakeholders• Promoting via websites & email• Promoting offline
• Advertising on Facebook
![Page 13: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/13.jpg)
Facebook Next Steps• Sign up for an individual profile.• Check your privacy settings.• Create a page privately.• Add page details.
![Page 14: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/14.jpg)
About Twitter•Short status messages•Limited to 140 characters•Common ground, shared interests•200 million accounts•95 million tweets each day
![Page 15: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/15.jpg)
Twitter Basics•Username•Profile
-Tweets and Bio•Following is subscribing
![Page 16: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/16.jpg)
Using Twitter•Home•Timeline •Status updates •Trends and Search•Suggestions
![Page 17: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/17.jpg)
Interacting on Twitter•Mentions (@)•Retweets (RT)•Direct Messages (d)•Hashtags (#)
![Page 18: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/18.jpg)
Twitter Best PracticesBuild your credibility: •Include your real name•Upload your photo•Add your bio•Post a Web link
![Page 19: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/19.jpg)
Twitter Best Practices•Share anything interesting•Reply to tweets from others•Limit self promotion•Tweet first, then follow•Balance your follower ratio
![Page 20: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/20.jpg)
Twitter Next Steps•Explore media and nonprofit accounts•Create a personal or unofficial account•Review the account settings page•Add a photo, bio and web link•Write a few introductory tweets
![Page 21: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/21.jpg)
Blogging
• From “Weblog,” an online journal• Brief, frequent & focused writing• More than 160 million blogs• Syndication and feeds• RSS readers
![Page 22: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/22.jpg)
Blog Characteristics
• Posts (most recent first)• Hyperlinks• Categories and tags• Comments and trackbacks
![Page 23: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/23.jpg)
Blog Platforms
• WordPress• Blogger• TypePad• LiveJournal• Tumblr
![Page 24: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/24.jpg)
Blog Writing
• Aim for two to three paragraphs• Use simple, succinct language• Balance writing styles• Use multimedia content
![Page 25: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/25.jpg)
Blog Writing
• Set frequency goals• Developing ideas• Sourcing/using hyperlinks• Commenting
![Page 26: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/26.jpg)
Why Blog?
• Thought leadership• News bureau for your organization• Search engine visibility• Web site traffic
![Page 27: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/27.jpg)
Blogging Next Steps
• Review nonprofit and local blogs• Write blog focus and post ideas• Sign up for an unofficial blog• Explore the blog’s dashboard &
settings pages
![Page 28: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/28.jpg)
About YouTube
• World’s largest online video site• Third most visited website• 35 hours of video added per minute• More than 2 billion views per day
![Page 29: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/29.jpg)
YouTube Best Practices
• Customize your channel• Subscribe to other channels• Allow and respond to comments• Comment on other channels • Apply for the YouTube Nonprofit
Program
![Page 30: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/30.jpg)
YouTube Best Practices
• Categorize and tag videos• Use compelling backgrounds• Keep content simple and short• Focus on good storytelling
![Page 31: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/31.jpg)
YouTube Next Steps
• Review media and nonprofit channels• Sign up for a YouTube account• Write video content ideas• Experiment with video equipment
![Page 32: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/32.jpg)
Questions?
![Page 33: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/33.jpg)
Next Steps
• Discuss questions internally:–Who is our primary target audience?–What content could we share?–Who would be responsible?
• Set one strategic goal
![Page 34: Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.](https://reader030.fdocuments.in/reader030/viewer/2022032521/56649d565503460f94a33ed1/html5/thumbnails/34.jpg)
Lilly on Social Media
Lillypad.Lilly.comModernMedicines.com