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Transcript of Social Media Monitoring .
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• Social Media Monitoring
https://store.theartofservice.com/the-social-media-monitoring-toolkit.html
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Social Media Managing Social Media
1 There is an increasing trend towards using Social Media monitoring tools that allow marketers to search, track, and analyze
conversation on the web about their brand or about topics of interest. This can be useful in
PR management and campaign tracking, allowing the user to measure return on
investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based,
more in-depth tools.
https://store.theartofservice.com/the-social-media-monitoring-toolkit.html
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Social Media Privacy
1 Additional privacy concerns regard the impact of Social Media
monitoring by employers whose policies include prohibitions against
workers' postings on social networking sites.
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Sysomos
1 The company also offers Sysomos Heartbeat which provides Social
Media monitoring and engagement capabilities to communication
professionals, brand managers and customer support groups. In 2013,
Heartbeat was extended to add publishing components to deliver a
holistic end-to-end Social Media marketing platform.
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Text mining - Commercial
1 * Lexalytics - provider of a text analytics engine used in Social Media
Monitoring, Voice of Customer, Survey Analysis, and other
applications.
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Social CRM
1 Social CRM is often used as a synonym for Social media monitoring|Social Media Monitoring, where organisations watch
services like Facebook, Twitter and LinkedIn for relevant mentions of their
product and brand and react accordingly. However, this is too narrow an
interpretation, as Social CRM also includes customer communities managed
by the organisation themselves.
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Six degrees of separation - Twitter
1 Users on Twitter can follow other users creating a network. According to a study of
5.2 billion such relationships by social media monitoring firm Sysomos, the average
distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone
is five steps or less away.Apr 30, 2010, [http://www.sysomos.com/insidetwitter/sixdeg
rees/ Six Degrees of Separation, Twitter Style], from Sysomos.
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Crisis management - Social media and crisis management
1 The viral affect of social networks such as Twitter means that stakeholders can break
news faster than traditional media - making managing a crisis harder.See
http://issuu.com/steelhenge/docs/socialmedia_crisis?mode=windowbackgroundColor=
%23222222 This can be mitigated by having the right training and policy in place as well as the right social media monitoring
tools to detect signs of a crisis breaking
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Attensity - History
1 In 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market
intelligence solutions
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Customer feedback management services
1 'Customer feedback management' (CFM) online services are web
applications that allow businesses to manage user suggestions and
complaints in a structured fashion. A 2011 study conducted by Aberdeen Group showed that companies using
customer feedback management services and social media monitoring
have a 15% better customer retention rate.
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Social media measurement
1 'Social media measurement' or '‘social media monitoring’' is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs,
wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, Internet forum|forums, message
boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand
or topic.
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Social media measurement
1 Social media monitoring allow users to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify
opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending
crises
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Social media measurement - Quantifying social media
1 It is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and
reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking,
in addition to the uses mentioned above. These findings can, in turn, influence and
shape future business decisions.https://store.theartofservice.com/the-social-media-monitoring-toolkit.html
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Social media measurement - Technologies used
1 Various monitoring platforms use different technologies for social
media monitoring and measurement such as crawlers, *Semantic analysis,*Natural Language
Processing. Basic implementation involves curation of data from social media on large scale and to make
sense out of it.
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Social media monitoring - Technologies used
1 Various monitoring platforms use different technologies for social
media monitoring and measurement such as crawlers, *Semantic analysis
(linguistics)|Semantic analysis,*Natural Language
Processing. Basic implementation involves curation of data from social media on large scale and to make
sense out of it.https://store.theartofservice.com/the-social-media-monitoring-toolkit.html
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Brand infiltration - Strategic focus
1 In addition to classic research methods, brand infiltration requires a strong
understanding of consumer behavior in online media, and uses tools of digital
ethnography and social media monitoring to develop early insights into the potential
value proposition.[http://www.brandweek.com/bw/content_display/esearch/e3iac830de737fb32126a2b6126298723ff Brand Week: TOP OF
MIND: Eavesdrophttps://store.theartofservice.com/the-social-media-monitoring-toolkit.html
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Sysomos
1 On July 6, 2010, it was announced that Marketwire, a press release
distribution company, had acquired Sysomos.Official Announcement.
[http://www.marketwire.com/press-release/Marketwire-Acquires-
Sysomos-1286185.htm/ Marketwire acquires Sysosmos for social media
monitoring and analytics]. July 6, 2010.
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Lithium Technologies - History
1 At the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with
securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social
media monitoring (SMM) provider, Scout Labs, whose service allows brands to
engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web.
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Brighton - Commerce and industry
1 Brandwatch is a Social media measurement|social media
monitoring company based in offices near Brighton station
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PR Web - Products and services
1 Vocus provides public relations services to businesses, using a cloud computing|cloud-based, or software
as a service (SaaS) model. The company helps businesses maximize their PR efforts through social media
monitoring and engagement and media publicity services.
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Brandwatch
1 'Brandwatch' is a social media monitoring company headquartered in Brighton|Brighton,
England
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IceRocket - Service
1 The IceRocket site is a free resource for people looking to monitor their brand, it is ad supported. IceRocket has an API that it licenses to social
media monitoring firms as well as PR agencies.
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