Social media monitoring for tourism (IOETI e-travel conference)
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Online Reputation Management Cairo, December 18 th Fady Ramzy Interact Egypt Country Manager Cyberziz o Using social media monitoring Fady Ramzy
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Social Media monitoring (IOETI e-travel conference)
Transcript of Social media monitoring for tourism (IOETI e-travel conference)
Online Reputation Management
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
Using social media monitoring
Fady Ramzy
210/04/2023Social Media Monitoring
Going good so far ?
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
410/04/2023Social Media Monitoring
Is the practice of consistent research and
analysis of one’s personal or professional, business
or industry reputation as represented by the content across all types of online media.
ORM
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Why is that important?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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The Process
Listen Respond Engage Optimize
Measure
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One again ... Look, Listen & Learn!
- Improve customer satisfaction by gaining insights from consumers about their real needs
- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Engage in more effective public relations by understanding who the real influencers are.
- Provide early warning systems for reactive and defensive PR.
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Optimize
Online reputation
Search Engines
Social Media
Mainstream Media
User generated Content
Boost your influence
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Your Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be expressed as:
Influence = (Your Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Online Identity Management
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Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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Lets check
“Sharm el Sheikh”
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Sources
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Countries
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CountriesBlogs
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CountriesForums
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CountriesNews
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CountriesTwitter
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Sentiment
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Word Cloud
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BuzzGraph
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Most influencial Blogs
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Blog Word cloud
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Twitter influencers
@Dima_Khatib
@SultanAlQassemi
@monaeltahawy
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Twitter Word Cloud
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Twitter BuzzGraph
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Twitter BuzzGraph - Arabic
Title Text
“If you can't measure it, you can't manage it.”
Peter Drucker
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023
