Social media monitoring event by Third Tuesday Calgary
-
Upload
alexander-zagoumenov -
Category
Business
-
view
979 -
download
0
description
Transcript of Social media monitoring event by Third Tuesday Calgary
![Page 1: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/1.jpg)
SOCIAL MEDIA MONITORING SOLUTIONS
Sysomos, Radian6, Post Rank & Google Reader
![Page 2: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/2.jpg)
1. listen
2. analyze
3. engage
4. measure
TO GET US ALL ON THE SAME PAGE
![Page 3: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/3.jpg)
WHAT’S THE PLAN?
1. Radian6 by Mark Timmons2. PostRank by Carol Leaman3. Sysomos by Nygel Weishar4. Google Reader by Alex Zagoumenov
![Page 4: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/4.jpg)
Mark TimmonsBusiness Development ManagerRadian6.com P: 902.429.6913Twitter: http://twitter.com/markstimmons [email protected]
![Page 5: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/5.jpg)
Melanie BakerCommunity Manager, PostRank Inc.Email: [email protected]: @melle & @postrankhttp://postrank.com
![Page 6: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/6.jpg)
Jay CloutierSenior Account ExecutiveO: 403.266.2444 C: 403.619.0628F: 403.266.2051E: [email protected]: @CloutsLinkedIn: http://www.linkedin.com/in/jaycloutierGoogle: http://www.google.com/profiles/YYCClouts
![Page 7: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/7.jpg)
alexander zagoumenovemail: [email protected]: 403.612.4706---www.zagoumenov.comca.linkedin.com/in/zagoumenovfacebook.com/zagoumenovtwitter.com/zagoumenov
Disclaimer: I’m not working for Google.
*
*
![Page 9: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/9.jpg)
SETTING UP THE MONITOR
1. Create an account: google.com/reader2. Go through the following simple steps to configure
![Page 10: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/10.jpg)
1
2
3
![Page 11: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/11.jpg)
![Page 12: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/12.jpg)
![Page 13: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/13.jpg)
GETTING DOWN TO THE PROCESS
1. Checking the feed2. Filtering the garbage out3. Filtering action items in4. Getting the report together
![Page 14: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/14.jpg)
1
![Page 15: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/15.jpg)
2
![Page 16: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/16.jpg)
3
![Page 17: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/17.jpg)
4
ON REPORTING FORMATS
1. Can be MS Word OR MS Excel spreadsheet2. But has to be convenient to prepare and take action
![Page 18: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/18.jpg)
![Page 19: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/19.jpg)
![Page 20: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/20.jpg)
THINGS TO REMEMBER
1. Frequency (daily, weekly)2. Improvement (constant)3. Convenience (report format preps)4. Simplicity (to take action)5. Org. structure (who prepares, who engages)
![Page 21: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/21.jpg)
SO WHAT’S THE MESSAGE?
![Page 22: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/22.jpg)
Social media is about creating meaningful conversations.
![Page 23: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/23.jpg)
Every good conversation starts with good listening.
![Page 24: Social media monitoring event by Third Tuesday Calgary](https://reader035.fdocuments.in/reader035/viewer/2022062513/555480abb4c9050f348b4df2/html5/thumbnails/24.jpg)
1. Thank You!2. Doug Lacombe3. Third Tuesday Calgary4. Metropolitan Grill5. GoToMeetings6. Mark at Radian67. Carol at PostRank8. Nygel at Sysomos9. Alex at zagoumenov.com