Social Media ( Mobile Application VS Web Application) Web2.0
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Transcript of Social Media ( Mobile Application VS Web Application) Web2.0
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Social media Tomorrow is web based Application or mobile application?
N SHYAM BIM trichy
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What differentiates both?• Web based application refers to any program is
accessed through http, it works inside a web
browser. Web-based applications are also known
as Web apps.
• A mobile application, most commonly referred to
as an app, is a type of application software
designed to run on a mobile device, such as a
smartphone or tablet computer. Apps are
generally small, individual software units with
limited function.
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Social media in web and mobileSocial media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Some of the popular media applicationsFacebookTwitterTumblrLinkedInSnapchatPinterestInstagramVibeWhatsappMeetupGoogle+And so many the list is going on and on
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Points over the years supports M-application
• The time spent per user with digital media on mobile in daily in
2015 – 2.8 hours
• The total number of iOS app downloads in 2015 – 25 billions
• The total number of Android app downloads in 2015 – 50 billions
• The app category people spend time the most – Social Networking
(29% of users)
• The Mobile app Millennials use the most – Facebook (21% of users)
• The age group that spends the most time on apps monthly – 18-24
(90.6 hrs on smartphone apps, 34.7 hrs. on tablet apps)
• The Top number of apps people use the most – 3 (78% of
smartphone app users, 77% of tablet app users)
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Some of positive points• App are easy and fast to use.
• More targeted and personalized advertisements.
• Sometimes one to one marketing.
• Powerful way to build association with customers.
• Greater amount of personal information getting
shared.
• Helps company to find about the likes and dislikes of
individuals.
• provide in-app feedback or intelligent ratings prompts
in order to solve your problems is also frequently
used by customers.
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How mobile user got attracted to Mobile APP• Customers head to app store to find the Mobile App
help in searching for the results.
• 40% of smartphone users browse for apps in app store.
• One in four app users discovers an app through search.
• Since, it simplifies the job easier ( 2 out of 3 stick to APP only search)
• Keywords, Description and description can be enriched App Store optimization ( APO)
• 90% of the app gets unnoticed after 6 months.
• Engagement mechanisms is app to regee5rate the customers and remind them of their app presence.
• benefits for your customers (discounts, rewards, content packs, etc.) available only through the mobile app
• Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015
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Categories and time spent in Mobile Application over the years
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Make money through mobile Application
• Commission based –ebay, Airbnb
• Services provided
• Freemium –LinkedIn,
• Pay per item fee Flicker
• Selling virtual goods –Facebook, Zynga
• Periodic usage/ subscription fees –wall street journals
• Ecommerce –Amazon, Flipkart
• Affiliate commission- Pinterest,
• Advertisements –Google AdSense through CTR
• Deal sites – Groupon, snapdeal
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Social media by mobile Application in business
• Usually Facebook dominates the social media marketing campaign. Because of it large customer base.
• LinkedIn mostly focussed business and professional people, industry mostly focussed on marketing through this app.
• The listed social media app helps is reducing the cost involved in advertisement.
• Mostly the reach and th engagement are targeted.