Social Media Measurement Report from Agorapulse

Sample Social Media Report

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NOTE: For this sample report we have merged 1 Facebook, 1 Twitter and 1 Instagram report back-to-back so you can see a report for all networks

KirkPicard MotorcyclesFacebook statistics report

For the period: April 3rd – June 4th

Key Metrics

3

Total fans

35,422New fans

+1KImpressions

2.6M

Posts

92Comments

136Shares

28Likes

207

KirkPicard Motorcycles April 3rd – June 4th 2016

Organic impressions

81,681

4

Audience


Fan Growth

5

17-Apr

18-Apr

19-Apr

20-Apr

21-Apr

22-Apr

23-Apr

24-Apr

25-Apr

26-Apr

27-Apr

28-Apr

29-Apr

30-Apr

1-May

2-May

3-May

4-May

5-May

6-May

7-May

8-May

9-May

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay-20-10

01020304050607080

Fans addedFans removed

Total fans

35,422Fan added

+1.1KFan removed

-157Net fan growth

+1K


Page Impressions

6

17-Ap

r18

-Apr

19-Ap

r20

-Apr

21-Ap

r22

-Apr

23-Ap

r24

-Apr

25-Ap

r26

-Apr

27-Ap

r28

-Apr

29-Ap

r30

-Apr

1-May

2-May

3-May

4-May

5-May

6-May

7-May

8-May

9-May

10-M

ay11

-May

12-M

ay13

-May

14-M

ay15

-May

16-M

ay

0

20000

40000

60000

80000

100000

120000

140000

160000

Paid impressionsViral im-pressionsOrganic im-pressions

Organic impressions

81,681Viral impressions

15,742Paid impressions

2.5M


Page visits

7

17-Ap

r18

-Apr

19-Ap

r20

-Apr

21-Ap

r22

-Apr

23-Ap

r24

-Apr

25-Ap

r26

-Apr

27-Ap

r28

-Apr

29-Ap

r30

-Apr

1-May

2-May

3-May

4-May

5-May

6-May

7-May

8-May

9-May

10-M

ay11

-May

12-M

ay13

-May

14-M

ay15

-May

16-M

ay

050

100150200250300350400

Daily page views

Page views

6.2K


Fan demographic (gender & age)

8

Male

63%

Female

37%+

13-17 18-24 25-34 35-44 45-54 55-64 65+40%

30%

20%

10%

0%

10%

20%

30%

0%11%

30%15%

5% 1% 1%0% 6%18%

8% 3% 1% 0%FemaleMale


Fan demographic (languages & countries)

9

France

Mexico

Brazil

United States

Colombia

India

Peru

0200

0400

0600

0

4524

3212

3132

2626

1512

1414

1385

Top countries

# of fans

English (United States)

Spanish (Latin America and the Caribbean)

French (France)

Portuguese (Brazil)

English (United Kingdom)

Spanish (Spain)

Italian (Italy)

10969

7843

5611

2905

2506

1739

656

Top languages

# of fans


10

Publishing & Engagement


Page & Fan activity

11

Posts

6Comments

106Messages

84Likes

207

Posts

86Comments

30Page

activity

Fanactivity


Messages

64

Shares

28

Best posts

12

POST Organic reach Fan reach Engagement

Boosting Facebook posts is a fast, easy way to grow your reach. But is it the BEST way to reach... 4.19% 3.78% 2.07%

Not sure how long to let your Facebook ads run?

We’ve got a few ideas and examples, as well a... 3.96% 3.53% 2.15%

Discover how Facebook Audience Insights can make your advertising dollars go further, telling y... 3.48% 3.01% 2.21%

Will using emojis on Twitter engage people or turn them off to your brand? Let’s investigate. 3.26% 2.88% 0.59%

Interesting study on the use of Facebook Reactions: they're hardly used! 3.12% 2.45% 1.4%

Photos are just one part of an engaging post on Instagram.

Let’s delve into how captions can ...2.99% 2.29% 0.84%


Worst posts

13

POST Organic reach Fan reach Engagement

Publicidade no Facebook pode ser uma difícil tarefa. Existem muitas opções e descobrir por onde... 0.23% 0.17% 2.94%

Quer responder comentários em anúncios do Facebook? Nós vamos mostrar as melhores maneiras de f... 0.24% 0.19% 2.26%

Em parceria com o blog português Designpt Agência Digital publicamos esse Guest Post hoje em no... 0.26% 0.17% 3.3%

Descubra se você cobra caro os seus potenciais clientes de mídia social. Leia o artigo e perceb... 0.27% 0.24% 4.95%

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the wor... 0.29% 0.2% 1.94%

Impulsionar publicações no Facebook é uma maneira rápida e fácil de aumentar o seu alcance. Mas... 0.33% 0.3% 6.9%


Best time to post

14

12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am0

200

400

600

800

1000

1200

0 0 1 10 5 12 12 10 0

942

743

1040

855

628

104

0 047 20 33 15 16 2

# of posts

Reach

Engagement


Best day to post

15

Monday Tuesday Wednesday Thursday Friday Saturday Sunday0

200

400

600

800

1000

1200

4 11 13 3 8 1 1

962

635

799723

760

1088

914

32 13 20 15 24 12 7

# of posts

Reach

Engagement


Best type to post

16

Status Link Photo Video0

200

400

600

800

1000

1200

1400

1600

1 39 1 0

1398

741

1193

075

17 480

# of posts

Reach

Engagement


Best subject to post

17

Content-Strategy Customer-Service Conversational instagram FB-Ads Tools&Features0

100

200

300

400

500

600

700

800

900

12 6 2 3 4 5

770

637

458

723

620

718

14 11 5 7 14 9

# of posts

Reach

Engagement


Top page items tags

18

Tags Total Posts Comments Message

How-to-build-Content-Strategy 13 12 1 0

Customer-Service 6 6 0 0

Tools&Features 5 5 0 0

FB-Ads 4 4 0 0

instagram 3 3 0 0

Conversational 3 3 0 0


Top fan items tags

19

Tags Total Posts Comments Message

questions 10 1 9 0

spam 6 2 4 0

Customer-Service 5 0 5 0

Blog-posts 3 0 3 0

Feature-request 2 0 2 0

instagram-publishing 1 0 1 0

Raving-fans 1 0 1 0


20

Monitoring & Awareness


Top Ambassadors

21 KirkPicard Motorcycles April 3rd – June 4th 2016

Fan Badges / user category Mentions

Lilach Bullock

Ambassador3

Interim Business Solutions

Ambassador1

André Augusto Damasceno Mendes

Ambassador1

Lilach Bullock

AmbassadorInteracted with me 1

eBiz ROI, Inc.

Ambassador1

Citrus Content

Ambassador1

22

Community Management


Community management & moderation

23

Posts reviewed

7Commentsreviewed

113

Items

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

75% 11% 14% ReviewedRemovedWaiting for reviewal

1h29Average

response time


Messagesreviewed

158

24

Manager activityManager Reviewals Removals Comments Messages Response time

Thiara Deusdedith 74 2 1 44 1h 05min

Kristell Cormarie 68 1 2 23 1h 30min

Emeric Ernoult 26 6 7 4 1h 22min

Ángela Monfón 24 3 3 8 1h 53min

Ineke Oates 14 0 1 0 1h 25min

Jenny Brennan 4 0 1 0 1h 24min

Sébastien Gendreau 4 0 1 1 1h 49min

Lisa Kalner Williams 2 0 0 0 -

Richard Beeson 0 0 0 0 -

Agorapulse 0 13 0 0 -


25

Competitors


Competitors

26

Metrics AgoraPulse ShortStack Sprout Social SocialShaker

Fans 35,684 76,225 53,417 51,526

Talking about this 348 209 220 160

Fans posts 6 1 26 3

Page posts 86 41 65 27

Interactions 341 358 497 130

Engagement 1.0% 0.5% 0.9% 0.3%


For the period: March 1st - April 22nd

Seb’s Bunnies & PetsTwitter statistics report

Key Metrics

28

Followers

3,725Engagement

350 Awareness

1,673

Tweets

268Mentions

680RT

128Favorites

97

-32% -12%

-1% -6% -28% -34%

+3%

Sebs Bunnies & Pets March 1st - April 22nd

29

Audience


Follower Growth

30

Total Followers

3,725Net follower growth

+123

17-Apr

19-Apr

21-Apr

23-Apr

25-Apr

27-Apr

29-Apr

1-May

3-May

5-May

7-May

9-May

11-May

13-May

15-May

-10

-5

0

5

10

15

20

New followers


+3%

Top Followers

31

Handle Description Badges / user category Interactions

@lilachbullock (Lilach Bullock)

Speaker | Social Media Consultant & Trainer | Social Media Marketing & Influencer Outreach | Proud Mum | Zumba | Haribos | Loves to chat

InfluencerAmbassador

Interacted with me 52

@socialtoolssmmt (Social Tools Summit)

Learn social media best practices from your corporate peers and the latest technology from leading companies in Boston on April 12. #SocialTools16


@MSocialBusiness (Max. Social Business)

Your corporate social media for business resource featuring expert contributions from industry peers. #socialmedia #marketing #smm #socialbusiness


@NealSchaffer (Neal Schaffer)

Author, Maximize Your Social | Founder @msocialbusiness @socialtoolssmmt @socialmedia_coe | #socialmedia #marketing #socialselling #employeeadvocacy #speaker


@LuisNarcio (Narz)

#SocialMedia & #Branding Consultant |Graphic&Sound Designer |Founder AudioConceptos |Lifestyle & Entmt @cincopuntocinco #Radio host @arroba5punto5 @WFM_radio DJ


@charli_says (Charli Day)

British #writer #marmite lover #jellybean enthusiast #peanutbutter connoisseur and #socialmedia specialist living in the Med. Would always choose Clark Kent.

InfluencerAmbassador

Interacted with me 14


32




33

Engagement 128 97

RT Favorites

268

Tweets published

Publishing

Engagement

350


-32% -28% -34%

-1%

Top Tweets

34

Tweet Fav RT Interactions

8 Tips for Picking the Best Social Media Management Tool via @RightBrainMedia https://t.co/DIIuTHViXh https://t.co/wkrLlmdGf3 2 4 6

Really looking forward to speaking at this event in Boston! #SocialTools16 https://t.co/47emMBEOUr 5 1 6

5 Ways to Improve Your Brand Experience With Twitter GIFs https://t.co/xJQCBYz4Mp https://t.co/hYzMuhychw 3 2 5

10 Ways to turn your Unhappy Customers into Brand Heroes on Social Media https://t.co/xEMagOh95X https://t.co/6BiSkriu3Q 3 2 5

Cool Rules for Using Animated GIFs on Facebook Fan Pages https://t.co/uRpl4R9Yfa https://t.co/vNSPO62N01 2 3 5

How to Use Psychology for Better Social Media Management https://t.co/LQ3a99iaqy https://t.co/p8TJZD2T0B 1 4 5


Top Hashtags

35

#twittersmarter

#yourock

#google

#seo

#ksibeisawesome

0 1 2 3 4 5

4

2

1

1

1

# interactions


36



Awareness Metrics

37

Awareness

Monitored items

Global score Monitored items

865

Mentions

680

RT

128

Website

Social Tools Summit

AgoraPulse

0 100 200 300 400 500 600 700 800 900

801

267

40

Searches

Searches


1,673-28%+6% +14%

Top Ambassadors

38

User Badges / user category Keywords

@webuzzco (WeBuzz) Ambassador131

@MeetRivka (Rivka Kawano) AmbassadorInteracted with me 39

@kalnerwilliams (Lisa Kalner Williams) AmbassadorInteracted with me 30

@_Thika (Thiara Deusdedith) AmbassadorInteracted with me 23

@stejules (stejules) Ambassador22

@ChrisBizEnglish (Chris Timuat) AmbassadorInteracted with me 18


39




40

Tweetsreviewed

2,092

Tweetsunreviewed

286

Tweets

-40% -20% 0% 20% 40% 60% 80% 100% 120% 140%

116%-16% ReviewedWaiting for review

714

133

Published replies

Conversations With Users


41

Manager activityManager Reviewed

tweetsReplies

Ineke Oates 1982 689

Ángela Monfón 35 4

Sébastien Gendreau 35 1

Richard Beeson 19 0

Emeric Ernoult 18 7

Kristell Cormarie 10 5


Vegan WegmansInstagram statistics report

For the period: Last 30 days

Key Metrics

43

Followers

1,049Engagement

240 Awareness

10

Media

4Comments

16Likes

224

-23% -52%

0% -51% -19%

+3%

Vegan Wegmans – Last 30 days

44

Audience


Follower Growth

45

Total Followers

1,049Net follower growth

+32

8-Jun

9-Jun10-

Jun11-

Jun12-

Jun13-

Jun14-

Jun15-

Jun16-

Jun17-

Jun18-

Jun19-

Jun20-

Jun21-

Jun22-

Jun23-

Jun24-

Jun25-

Jun26-

Jun27-

Jun28-

Jun29-

Jun30-

Jun1-Jul

2-Jul

3-Jul

4-Jul

5-Jul

6-Jul

7-Jul

-3-2-10123456

New followers

+3%


Top Followers

46

User Badges / user category Interactions

@pimneyptfarm (Pim) LikerEngaged User 4

@lifewith_oli.n.brie (Vanessa Biondolillo) Liker4

@coachphoebe (Coach Phoebe) LikerEngaged User 4

@_kathiria (taino love) Liker4

@the_carpenters_daughter (DarleneT.) LikerEngaged User 4

@skylarbedell (Skylar Bedell) Liker4


47




48

Engagement 16 224

Comments Likes

4

Media published

Publishing

Engagement

240-23% -51% -19%

0%


Top Media

49

Media Likes Comments Interactions

They're back ... and organic this year! 🍇But they're not totally seedless which I have to say is a wee bit annoying.#veganwegmans #whatveganseat #organicgrapes #cottoncandygrapes 🍇#cottoncandygrapes2016-06-18 01:38

77 10 87

Loving this minimalist buckwheat cereal. Great for mixing with other cereals but I love it as is 😃#veganwegmans #whatveganseat #veganbreakfast #nongmo #glutenfreevegan #sproutedgrains2016-06-23 02:49

51 5 56

This vegan recipe in the latest Wegman's magazine is a huge hit this 4th of July weekend. A light tasting slaw with yes, protein, thanks to the black eyed peas. Happy 4th! #veganwegmans #veganbbq #whatveganseat #vegansofig🎆🎉🇺🇸2016-07-03 22:01

54 0 54

Brought these for my daughter when I picked her up on her last day of school. A treat only #vegankids would love #veganwegmans #whatveganseat 😃#seaweedsnacks #schoolsoutforsummer2016-06-24 23:53

42 1 43


Top Hashtags

50

#whatveganseat

#veganwegmans

#cottoncandygrapes

#cottoncandygrapes🍇

#organicgrapes

#nongmo

#glutenfreevegan

#veganbreakfast

#sproutedgrains

#veganbbq

0 50 100 150 200 250 300

240

97

87

87

87

56

56

56

56

54

# interactions


51



Awareness Metrics

52

Awareness

Monitored items

Global score Monitored hashtags

910-52%

Monitored locations

1

wegmans

beefreehonee

veganwegmans

0 500 1000 1500 2000 2500

2236

44

8

Monitoring

Hashtags


Top Ambassadors

53

User Badges / user category Interactions

@crunchymamallama (Jessica Smith) LikerAmbassador

Engaged User 2

@veganavenger (Emma) LikerAmbassador

Engaged User 1

@animationstationfartz (Ryan) Ambassador1

@risee_l (Charisse )🌿 Ambassador1

@tendingthetemple (null) Ambassador1

@veganderek (Derek) Ambassador1


54




55

Commentsreviewed

17

Commentswaiting for

review

-1

6

2,318

Published comments

Monitored media reviewed

Comments

-20% 0% 20% 40% 60% 80% 100% 120%

100% 6%-6% ApprovedRemovedWaiting for approval


56

Manager activityManager Approved

commentsRemoved

commentsPublishedComments

Lisa Kalner Williams 2334 1 5


Social Media Measurement Report from Agorapulse

Marketing

Transcript of Social Media Measurement Report from Agorapulse