Social Media Master Class
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Transcript of Social Media Master Class
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Social Media
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What Is Social Media?
People using tools(like blogs and video)
& sites (like Facebook and LinkedIn)
to share content and have conversations online
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The Big Reveal
Social Media requires a lot of time and effort.Social media takes time to yield results.Not every business will benefit equally from investing in Social Media.
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Which Types of Business get the Most out of Social Media
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Join the conversation
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You've got to have answers to these questions?
Who are you? Why are you in business? Why do (should) your customers love you? What do you believe in? What makes you unique? What is your story?
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But how do we get started?
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Take a baseline measurement
Visitors and sources of traffic Network size (followers, fans, members) Quantity of commentary about brand or product?
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Listen
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Engage – Join the conversation
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What's next?
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Company Blog – Why your business needs one
Keeps your clients/customers informed Blogging gets you noticed and referenced in your
industry’s conversation Blog content used by Facebook and eNewsletter Great for improving your search engine ranking
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Blogging Tips
http://bit.ly/100examples Blog should be part of your domain -
www.yourcompany.co.nz/blog Be focused – content should pertain to your mission,
embody your values, be targeted & illustrate USPs Write with passion and sincerity. A blog is no place
for a press release.
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More… Blogging Tips
Encourage conversation – comments Encourage guest blogging Be consistent Make sure your writing skills are up to snuff Share the love – be generous with your links Make sharing easy
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Reviewing a great blog
www.socialmediaexaminer.com/
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Facebook Page vs Profile
Profiles are for PeoplePages are for Businesses
Against the rules for businesses to have profiles Can include a “like” box on their blog or website to promote
their facebook page Pages can have unlimited fans
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Facebook Welcome Page
Branding 'Like' Calls to action Links back to website
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Engage Your Fans
Sweepstakes User generated contests Coupons Group deals Favourite Picks Triviahttp://www.wildfireapp.com/
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Measure Results
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www.google.com/analytics
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YouTube Analytics
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Facebook Analytics
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and sentiment on Facebook
Page report
Pulse Data reports the interests of your fans
Standard Reporting
Standard Impression, Clicks, Video Plays