Social Media Marketing - werner-kunz.com...Facebook Don’ts ! DON’T send ALL your Facebook...
Transcript of Social Media Marketing - werner-kunz.com...Facebook Don’ts ! DON’T send ALL your Facebook...
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Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development
+Agenda
! Introduction
! Function and Form
! Content Tips
! Platform Dos and Don’ts ! Twitter ! Facebook ! LinkedIn, Pinterest, Instragram, FourSquare
! Making the Most of Your Metrics
! Closing Advice
+Who am I?
! Received BS Marketing from UMass Boston
! Current MBA student at UMass Boston
! Marketing and Research Manager at Invested Development ! ID is an impact investor. We fund and support alternative energy and
mobile technology innovations that can reduce poverty. ! Target market:
! Social entrepreneurs with technology and emerging markets focus ! Impact investors
+ID Blog
+Function and Form
! Is your blog easy to read?
! Do visitors know what your blog is about right away?
! Would you read it?
! Is it useful? Be perceived as an “expert” on your topic.
! Keep it simple
! Organize your labels and categories ! This is important for SEO ! Will encourage visitors to stay
longer
! Stay focused!
! Add your social media links plainly to the end of each post
Ask yourself… Remember…
+The Little Things
+The Secret to Good Social Media Promotion …
CONTENT
+Coming up with Content
! Read!
! What are your readers already reading?
! What do YOU find interesting to read?
! Posts can be short and simple
! Create a schedule ahead of time
! Set up Google Alerts!
+Twitter Dos
! DO use hashtags
! DO tweet in real time
! DO schedule tweets
! DO be aware of time zones
! DO follow, retweet, and reply to others (variety!)
! DO make and promote lists
! DO participate in Twitter chats
! DO share others’ posts as well (relevant)
+Twitter Don’ts
! DON’T tweet the same thing over and over
! DON’T send all your tweets to Facebook
! DON’T create white noise
! DON’T get too excited about “favorites”
! DON’T over-follow
! There’s not much you can do wrong, as long as you maintain variety
+Content Tip for Twitter
+Facebook Dos
! DO post pictures
! DO post your blogs, special events, announcements, and updates
! DO like other pages and interact/mention them when appropriate (organically)
! DO engage with your fans ! Ask questions ! Respond to feedback ! Have an appropriate personality
! DO invite all of your friends to “like” the page ! You have to get a base somehow!
! DO understand EdgeRank: http://www.whatisedgerank.com/
+Facebook Don’ts
! DON’T send ALL your Facebook updates to Twitter ! Send pictures, events, just not status updates
! DON’T use hashtags on Facebook ! It doesn’t make sense (yet)
! DON’T make a fake account – it’s confusing
! Again, not much you can do wrong here
+Content Tip for Facebook
! DO use for posts on travel, food, locations, products ! Top X lists and advice will do well on Pinterest
! DO encourage others to pin your posts ! You need to have the “pin it” button
! DO check to see who pinned your content ! http://pinterest.com/source/investeddevelopment.com/
+Instagram? FourSquare LinkedIn?
! All opportunistic platforms ! Can serve as good sources of inspiration for content ! Can turn out to be great ways to promote
! DO create the accounts for the brand and fill out the profiles
! DO add your blog to your projects on LinkedIn
! DO use your instagram pictures in blog posts (especially the food blogs and beer blog)
! DO check-in on FourSquare especially if you will be following up the event/location with a blog post (band blog and boston blog)
+Metrics
! Good content = good metrics
! Follow up post on what worked
! Observe bitly, FB insights, TweetDeck, Hootsuite ! Monitor your increases in fans/followers
! Experiment with Google Analytics ! Where are your visitors coming from? ! What are they reading? ! How long are they staying? ! Where are they leaving from?
+Closing Advice
! Make your blog look nice and easy to read
! Get your own URL for long term success
! Comment
! Hear and be heard
! Include social share buttons
! Complete all of your profiles/information
! Link! Link! Link!
! Proofread! ! Grammar ! Spelling ! Check links ! Format
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Questions?
Connect with me: @c_tamer
Connect with ID: @investedd
Links to our social media on: www.investeddevelopment.com
Thank you!