Social Media Marketing

What is social media marketing?

Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media marketing is a Recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets.

Benefits and Steps of Social Media Marketing for Your Business

Establish a Brand and Raise Awareness

Spy on the Competition

Pitch Products in a More Human, Interactive Way

Bring Attention to Your Products

Increase Customer Loyalty And Trust

Listen to Your Customer’s Opinion

Conduct Market Research

Showcase Your Talents And Establish Yourself as an Expert

Enhance Your Business Contacts

Enhance Personal Relationships

Share Information with Like-Minded People

Strengthen Customer Service

How Can Social Media Help A Business?

You can get valuable customer feedback

Social media can help your brand. 

You can interact with customers

You can inform customers of company news

Social media can bring in more leads. 

Social Media Marketing Evolution

Inactive Passive Reactive Proactive

Procreative

Social Media Marketing Landscape and his Worldwide Users

FACEBOOK 600 million[5][6] (active in Jan 2011)

LinkedIn100 million

(March 2011)

You tube490 million every month

Twitter 300 million (Feb2011)

MySpace 34 million

(March 2011)

Orkut 120 million active users

Lets discuss about some Social Networking sites

Facebook

Twitter

YouTube

Facebook is a social networking web site where users can join networks organized by city, workplace, school, and region to connect and interact with other people

Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages

YouTube is a video sharing web site where users can upload, view and share video clips

Facebook What is it?

Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. 

Why use it?

Create a customizable presence for your business and connect with your customers on a more personal level

How to use it?

Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections

Existing user can Login Here

New user can Signup Here

Your FriendsYour Current

updated StatusOnline Chat frds

Facebook Advertisement

You can edit your profile

Here you can search your friends

Here you can update your status

Account setting

Facebook EvolutionIMPro

Twitter What is it?

Twitter enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets

Why use it?

Communicate with your customers about events, promotions, special offers, and more

How to use it?

Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”

New user can signup here

Existing user can Login here

Here you can search your friends

You can share your status with link

You can find your frds via Gmail etc

Your Followers

Recent updates

Twitter Evolution

You TubeWhat is it?

YouTube is a video sharing web site where users can upload, view and share video clips. Unregistered users may watch videos, and registered users may upload an unlimited number of videos.

Why use it?

Upload videos about your products or services and embed your videos in your web site

How to use it?

Go to YouTube.com and sign up for a free account, start uploading videos and advertising your YouTube channel

You can search the videos

Related Searches videos

Watch the Video

Sign in / Signup

Comments on the Videos

YouTube Evolution

YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ...

YouTube Evolution

Indian

Social Media Disclaimer

Social Media is not ROCKET SCIENCE!

Not all online strategies will be effective for all business types.

It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness.

Need More Help?

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Power Point Presentation By Srujan Shinde