Social Media Marketing Susan Hallam [email protected] .
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Transcript of Social Media Marketing Susan Hallam [email protected] .
Social Media Marketing
● Managing your Online Reputation
● Creating a Business social media presence
● Social Media Framework
It was lovely to meet you today...
Google Knows About Your Company
And Google likes to see your reputation
A Flock... A Pack... A Herd.... A Murder...Review Sites
Monitoring Your Digital Footprint
Monitoring TwitterSearch
Monitoring: Google Alerts
Monitoring: Social Mention
Monitoring: Social Mention
Claim Your Identity
Create a Complete Online Identity
LinkedIn: Get Recommendations
LinkedIn: Share Your Knowledge
Facebook for Your Business
Be Careful What You Say
"Does anyone know where I
can find a very discrete
hitman? Yes, it's been that
kind of day..."
"had a good day today, DIDN'T want to kill even one student :-).
Now Friday was a different story."
Professor Gloria GadsdenUniversity of Stroudsburg, Pennsylvania
Security Issues
Your Next Steps?
1. Google yourself!
2. Monitor your digital footprint
3. Create online identities (LinkedIn, Facebook)
4. Generate positive content
It was lovely to meet you today...
The Obligatory Graph
Business Social Media Profile
● Website
● Blog
● Online PR
Reviews
● Trust
● Keep an eye out!
● Right of reply
● Profiles
● Groups
● Pages
YouTube Overview
● YouTube Account: Consistency of your brand name
● YouTube Channel
● Google Universal Search
● Embedded Video
● Optimising your video for search
● Title
● Description
● URL
RSS – Really Simple Syndication
Framework Step 1: Planning
Framework Step 2: Listening
● What words (terms) help you to identify relevant conversations?
● Who are your opinion leaders?
● Where are the “touch points”?
● How will you monitor conversations?
Framework Step 3: Conversing
● Who are you speaking to? Journalists? Patrons? Artists?
● Which social media platforms do they use?
● Who is the “real” person who will be the voice of your SM?
● Create a content / editorial schedule
● What good stuff (“link bait”) will you have your site?
Framework Step 4: Responding
● How will you handle responding?
● Public vs private responding
● Do you have a Social Media policy?
Framework Step 5: Measuring
● Money is not a dirty word: Sales
● Reverb: Fans, Followers, Friends
● Engagement: Videos viewed, programmes downloaded
● Quality vs Quantity
● Return on Investment
Google Analytics
Social Media Filter
Goals and their Sources
Framework Step 1: Planning
● Who will be responsible?
● Who needs to be kept informed?
● How is social media being used in your sector?
● What are you competitors doing with SMM?
● What are your SMART objectives?
● How will you report against these objectives?
Today’s Agenda
● Social Media Overview
● Examples of the Tools
● Planning for Success
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