Inaugural Social Media Marketing Summit for Real Estate

Marketing Trends You Need To Know

Erika Lang

November 30, 2009 Toronto

s o c i a l m e d i a

summit

Social Media Revolution

Marketing Trends You Need To Know

“the action or business of promoting and selling products” Concise oxford dictionary

What is Marketing?

Traditional Media

One to many

New Media

One to one

One to Many

Many to each other

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In 2008 ad spending grew by 29% = $1.6 Billion

Source: Harris/Decima survey Commissioned by the Canadian Wireless Telecommunications Association (CWTA)”

Mobile A new survey finds that 72% of Canadian households now have access to a wireless phone, up from 64% in 2006.

Smartphone and Iphone subscribers

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In 2009 ad spending grew by 48% = $6 Million

Source – Nielsen, March 2009

Social Media • 4th most popular on line activity

• 67% are using it

• 10% of all time spent on the internet

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To put it in perspective

New York Times: 2 million papers; 650,000 visitors a day on site

Facebook: 6.5 million visitors a day and growing at 100%

Twitter: 300,000 users a day and growing at 1,300% year over year

Worldwide ad spending is expected to reach $2.2 Billion in 2010

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What is it really? Social Media is Communicating with our peers about things that matter to us.

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Social media works because it is human, personal, conversational

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Social media is like word of mouth – multiplied by a hundred, or a thousand, or a million

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Social Media is about sharing

Networks, Blogs, Video, Pictures, conversations, etc…

How can we join the conversation?

A successful marketing campaign

•  Queensland Tourism

Tourism Queensland

Our Web Sites

What can you do? Join networks and make connections

Offer something of value

Listen and be interested

Build relationships by sharing

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The best way to use social media is to become a part of social media

A Realtor’s Video

•  House for Sale