Social Media Marketing Strategies for PR , Journalism Workshop in Bangalore. Commits
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Transcript of Social Media Marketing Strategies for PR , Journalism Workshop in Bangalore. Commits
Social Media&
Marketing Strategies
Suresh BabuPh: 9731338721
Twitt er:@seobangaloreE m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n
S o c i a l M e d i a R e v o l u ti o n
Face book700 Million Users
25 Million Users in
India
G+ 25 Million Users
http://www.comscoredatamine.com/2011/07/infographic-gmails-global-market-penetration/
Top industries : IT, Computer Software, Telecomm, Financial Services
16105 listed the term ‘social media’ in their profiles
19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in their LinkedIn profile
4% of members use the word 'owner' in their title
100 Million User 10 Million India
Reach - 3 Mill ion India
Source: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/
<a rel=“YOU” href=“htt p://you.com”>
1 Listen
Google Alerts – Free Monitoring Tool – 2 min
Back type - FREETime to Set up – 2 min
Back type - FREETime to Set up – 2 min
Why to use these tools ?
Gives Instant Reports Cant fi nd in Google results Automate your research
How to use these tools ?
Alert for:
You, Competi tor, Brand, Keywords Research Up-to date informati on Track Interest
2 Research
Google Trends - FREE
Google Insights - FREE
Google Insights
Google Ad planner
Twitt er Trending Topic - FREE
Why to use these tools ?
Gives Stati sti cs on everything Historical Data/References Research Media Buying/Ads
How to use these tools ?
Use for:
Future trends Topic of interest Seasonal topic of interest Demographics
Journalist on Twitt er
Tools
Find Journalist, News , Popular
Topic and Followers by
category
Other Twitt er Tools
3 HARO
HELP A REPORTER OUT
HELP A REPORTER OUT
Why to use these tools ?
How to use these tools ?
Research Find out what media is looking for future stories Be a resource
4 Who Owns Your Data?
How BBC Lost 60,000 Followers to ITV
BBC Twitt er
Best Practi ces
Have a clear guideline and policy Educate the team Transiti on while moving Example guidelines:
B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48
Report and Resources
New Media Case Study http://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/
New Media , Old Media Study http://www.journalism.org/analysis_report/new_media_old_media
The State of News Media 2011http://stateofthemedia.org/2011/overview-2/
Social Resume
http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh
Tweet for Internship
Best Job in the World
http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm
Search Engine Rankings
Images
Face book
Online Marketi ng as Career
Career Path
Team – Online Marketi ng
Web Marketi ng Academy
5 Location
6Mobile Marketing
100 mi l l ion Internet users in India,
40 mil l ion use it through handsets.
Google India’s mobile traffi c up 3 ti mes in 2010
“Mobile queries wi l l take over desktop queries by 2012 in the country,” - V i n a y G o e l , h e a d o f p r o d u c t s a t G o o g l e I n d i a
S o u r c e : T e l e g r a p h I n d i a h tt p : / / w w w . t e l e g r a p h i n d i a . c o m / 1 1 0 1 2 1 8 / j s p / b u s i n e s s / s t o r y _ 1 3 3 1 6 2 9 3 . j s p
Thank You
Suresh BabuEmail: [email protected]://in.linkedin.com/in/seosuresh Twitter: @seobangalore
Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/