Social media marketing solution for track n-trail cafe - QPI Square
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Transcript of Social media marketing solution for track n-trail cafe - QPI Square
Social Media Proposal for
Our integrated solution gives you the power of the 3 major social media engines and 1RealLife technology – Integrating offline and online.“ ” PicturesEvents Contests News
Attracting Fans
We build innovative domain specific Facebook apps, which will increase you
reach 120x for every user“ ”
Employees, CustomersPartners, Well Wishers andUsers who share genuine
interest
Target Passive UsersNeeds a reason to connect
Target Inactive UsersSpread Awareness
This group will join on casual invitations
Incentivize approach. Makes them join.
Connect to the larger user base
using Facebook
Apps.
Recommended Apps
CyclingQuiz
Daily dose of cycling quiz to keep users engaged with thoughtful and fun filled information.
Growth strategy.1.Attract users with frequent
goodies as prizes2. Entice contestant’s friend
circle to join via posts on contestant’s wall.
Recommended Apps
Mr. & MsCyclist ContestRun vote contests on the following themes1. Stylish biker2. Cool Stunts3. Creative bike
Growth strategy.4. Winners will be picked with
the most votes5. Convert every new vote to
a new Fan
Engagement & Buzzzz…
EngagementStrategy
1. Discussions• Did you know - News about
cycling from around the world• Discussion on Cycling routes • Interview a cyclist every month.
2. Votes• Vote for ideas for new bike• Vote for ideas of new cycling
location (best routes)
3. Events• Events - at the café• Events of races around the globe
4. Pictures• Pictures of events• Promote New cycles• Old cycles – classics• Winners
Convert actions into social media feeds.
Track & Trail on
Get word of mouth going on yourCustomer walls
Reach Networks of your customersWho you couldn’t have tapped otherwise
Imagine automated wall posts from users as they visit your premises
Track & Trail on
NancyHaving my coffee at Track&Trail - Koramangala
30 minutes ago – Like - Comment
JackEnjoy your coffee!
25 minutes ago – Like - Comment
JessyYou didn’t Call me
20 minutes ago – Like - Comment
SarahWhere is this place? I wanna go too!!!
18 minutes ago – Like - Comment
2 Build conversations….
3 Promote awareness
4 Generate more business
1 An instant wall post to the customers wall
Promotenew bikes on every test riders wall
Promotenew bikes on every test rider’s wall
Track & Trail on
MathewTesting the new BMX
30 minutes ago – Like - Comment
JackCan you even cycle? Never seen you without a car
25 minutes ago – Like - Comment
JessyGood move. I have been doing it for 2 months..Feeling very proud of myself
20 minutes ago – Like - Comment
SarahHow is it? And what does it cost?
18 minutes ago – Like - Comment
2 Build conversations….
3 Promote awareness 4 Generate more business
1 An instant wall post to the customers wall
”On Registration
I am participating in the upcoming Track & Trail cycle race 2012 at
Bangalore
On CompletionFinished 6th in the Track & Trail cycle race. Thanks for all
the support
LIVE FEEDSFor events on contestant’s wall
Track & Trail on
Connect 1RealLife to your loyalty program and get social posting for
CheckIns Shopping Contests Feedback / Reviews
AnyIdea you can
imagine
Track & Trail on
Thank you