Social Media Marketing:

Introduction to Strategy

By Ralph Paglia

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Automotive Social Media Marketing is a lot like fishing…

Consumers band together, Then car dealers try to catch them!

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However, most car dealers approach social media in one of two different ways…

The first way…

the car dealer focuses on the features, tools and technologies for pushing his messages, promotions and inventory into the social media space.

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These dealers usually fail to understand the behaviors, locations and relationship etiquette of their own customers online.

As a result, they miss the mark for maximizing their business benefits from social media marketing activities…

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The second type of car dealer scans the seascape (social web), learns to understand the fish (customers) they’re trying to reach and the unspoken rules of etiquette and relationships within their communities …

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As a result, this second group of car dealers are more successful in connecting with customers… and catching the big fish!

The biggest fish are the customers who choose to do business with these dealers because of relationship, more than price…

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Fish Where The Fish Are.

Come fish with me… www.ADPsocial.com

Ralph Paglia

rpaglia@gmail.com

Cell: 505-301-6369

www.RalphPaglia.com

www.AutomotiveSocial.com

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