Social media marketing intelligence
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Social Media Marketing Intelligence Mark Farmer TPMA - Oct 28, 2014
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Transcript of Social media marketing intelligence
Social Media Marketing Intelligence
Mark Farmer TPMA - Oct 28, 2014
“Data without context is trivia.”
Painepublishing.com
Say no to the dot-dot-dot
...
DANCE, DATA, DANCE!
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Intelligence gathering
● I gather intelligence in three main wayso Listening onlineo Watching interactions on our channelso Watching interactions with our ads
Listening
● Who do you listen to first?● Your customers.● Next, your brand.● What are you listening for?● Actionable intelligence.
Listening
● Overall tone of conversationo Traffic volume, sentiment, topic trends
o Are there any patterns?
● Mentions from key influencers
● Mentions from detractors
Listening dashboards
● Radian6
● Sysomos Heartbeat
● Hootsuite
● Sprout Social
Free options
● HootSuite● Google alerts● Twitter search
What’s missing?
● What the competition is doing.
Game plan
Seriously
Native dashboards
● Facebook● Twitter● LinkedIn● YouTube● Instagram● Pinterest
I also use / am experimenting with:
● Storify
● Vine
● Snapchat
Google+
Advertising dashboards
● YouTube
Nope
● Storify
● Google+
Google Analytics
Further reading
Thank you
Contact me:●Email: [email protected]●Twitter: @markus64●slideshare.net/Markus6464●Website: webheresies.com
