about social media marketing

Tested Digital Expert Presents:

only around 7 minutes are spent on Google+ per month

53% of interactionbetween a brand and a

Google+ user is positive

headline’s with the most engagement have less than

60 characters

500 million tweets are sent each day

(78% are via mobile)

on average media & entertainment companies

receive 23.6 retweets

tweets with photos generate the most engagement

70% of companies with $1 billion/more in revenue will “bulk” up social media efforts within the next 12 months

facts you need to know:

the world’s internet penetration:

54%

78%

18%47%

81%

29% 48%

37%

east asia

central asia

eastern europewestern europe

middle east

africa

south america

north america

sources:http://www.skyword.com/contentstandard/news/data-the-social-content-marketing-storytelling-facts-you-need-to-know/http://www.business2community.com/infographics/social-media-2014-facts-figures-findings-01054299http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014tested digital expert ltd 2014

Number of active social Media mobile accounts:

1.64 billionof the world’s users access their accounts via Mobile

brands only have

6.5 seconds to make an impact on people’s attention

80%

monthly active users:

6 billion hours of video are watched every month

40% of youtube traffic comes from mobile’s

the average video views from mobile’s per day is

1 billion

30% of users have “liked” a brand’s page before

75% of engagement happensin the first 5 hours of posting

the most common reason users“unlike” a facebook page is

due to “uninteresting” posts

Linkedin has over 39 million students & recent graduates

41% of visits are via mobile

on average there are 44,000mobile job applications

on a daily basis

1.28 billion 1

billion

540million

255million 187

million

Tested Digital Expert Ltd

@testeddigexpert

@testeddigexpert