Social Media Marketing for VC Firms
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Transcript of Social Media Marketing for VC Firms
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Social Media for VC Firms
Fall 2010
© 2010 Jon Greer Consulting LLC
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Definition of Social Media
• Most of the content is created by users(“User Generated Content”)
• Little to no content oversight by siteowner
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• Message and Brand Management• Search• The Present & Especially the Future
Why Should VC Firms CareAbout Social Media?
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The “Big 4”
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Social Media Checklist
Do partners have accounts?Do staff members have accounts?Has anyone set up pages for the firm yet?Do we have approved marketing
content?Do we have current bios?
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• Personal profiles - are they current?• Business page - do you have one?
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• Are profiles current?• Do you have a company profile?• Should your firm create a group?
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• Do partners have accounts?– VCs on Twitter: http://venturemaven.com/
• Does the firm have a feed?
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• Do you have an entry?• How do you create an entry?
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Creating an Entry
• Wikipedia’s guidelines• Key rules
– “Notability” - VC firms meet this test– Outside references - ditto– Neutral tone
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Considerations
• Who has the time for all this?• How do I sell this to the partners?
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Thank you
Jon Greer510-547-7123
Social Media MarketingMedia Relations
Investor CommunicationsBusiness Writing