Social Media Marketing for small businesses
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Transcript of Social Media Marketing for small businesses
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Social Media Marketing
For Small Businesses
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Intro…
Angie Kellogg, Owner of CARIGRAPHICS
I’m from Iowa City since 1985
Went to The University of IA to be a designer
Started CARIGRAPHICS in 1994 - as a design company
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Story…
Not an expert - always learning more
I fell into social media - it started as a hobby
Now, I have 6 brands
Work is split 85/15 (social media/design)
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Daily…
Daily, the search is ON!
I find myself talking about many different topics…
Gluten-free recipes, tools, movies, news, jewelry, printing, and pets
It is constantly changing - but I like that
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It’s all about sharingToday, I want to give you some tips I’ve learned
Some tips that I’ve learned from others
Some facts about social media marketing - that are pretty incredible
And, what I recommend
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Tips I’ve learned…
#1- Build your reputation
#2- Schedule time for social media
#3- Use tools that save time
#4- Give customers ownership - find out what matters to them
#5- Make it fun - start a contest
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Tips from others…
#6- Create fascinating and enchanting content (Guy Kawasaki)
#7- Don’t reinvent, observe
#8- Review stats, find what works
#9- Content isn’t just text
#10- Don’t try to do it all!
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Facts about social media…
Over 50% of the world’s population is under 30 years old, 96% of them have joined a social network
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
Facebook added over 200 million users in less than a year
Over 300,000 businesses have a presence on Facebook and roughly 1/3 of these are small businesses.
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Blogs are good…There are over 200,000,000 Blogs
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25% of search results for the World’s Top 20 largest brands are links to user-generated content
78% of consumers trust peer recommendations, Only 14% trust advertisements
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Brand advocates…
Facebook has more than 400 million active users
50% of FB’s active users log on in any given day
Average user has 130 Friends
People spend over 500 billion minutes per month on Facebook
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My best advice…
Start as soon as you can
First in your industry to participate - means great rewards
You’re customers will love you even more
Great way to reach a new customer base
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Get social - have a plan!Start a blog - share your knowledge
Create a Fan Page for your business - have fun
Start tweeting - gain followers, customers, feedback, and brand awareness
Support your social media strategy with outbound marketing efforts
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Questions?The information was collected from Socialnomics (a social media blog), Marketing
Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.
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Contact Info
Email: [email protected]: www.facebook.com/CARIGRAPHICSTwitter: www.twitter.com/CARIGRAPHICS