MEMBERS-ONLY WEBINAR BY

Social Media Marketing

for Caterers Steve Sanchez, Director of Marketing

"Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs. "

*Brian Solis, Social Media Expert and Co- Author of Putting the Public Back in Public Relations & Engage.

What Are Some Examples of SM?

So What is Social Media Really About?

conversation engagement

community

TRUST

relationships

1.LISTEN 2.ENGAGE

SOCIAL MEDIA IS AN INVESTMENT

So What Are My Benefits?• Expert in Your Field• Company Buzz• Trust of Your Services• Online CRM• Gain Media Attention• Enter New Markets• Increase Sales

Twitter for Caterers

• Microblog• Join twitter.com• Easy to Monitor

– Tweetdeck– Hoosuite

PHOTO CREDIT:http://www.theberndt.nu/wordpress/wp-content/uploads/2009/09/twitter_bird_logo_by_ipotion.png

Tweets Revolve Around Passion

1. Food

2.Weddings & Events

3. Local Community4. International Community

Case Study #1: Online Reputation

Goal: Becoming an Expert in the IndustryProblem: Online Presence WeakSolution: Prove Expertise in Industry

– Follow locals on twitter– Share photos of our work– Engage with people/companies

• RT, #followfriday, @Replys– Joined #icacaterchat

RESULTS

Case Study #2: Buzz in New Market

Goal: Expand Into a New MarketProblem: Community DrivenSolution: Can’t beat them, join them!

– Lancaster Expo #LCexpo09– Volunteer Event

RESULTS

Tons of New Fans on Facebook

Facebook for Caterers

• Social Community• Join facebook.com• Large & Growing

Audience• Easy Analytics for

Fan Pages

PHOTO CREDIT: http://www.worldradio.ch/wrs/bm~pix/facebook-icon.png

1. Facebook – 6.8 per cent of all traffic2. Google – 3.4 per cent of all traffic3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic4. Yahoo! – 2.4 per cent of all traffic5. Doubleclick – 1.7 per cent of all traffic.

The top five websites visited by businesses in Q1 2010 were

SOURCE: http://www.socialmediatoday.com/SMC/189954

3 Types of Business Development On Facebook

1. Personal PageBusiness purposes, best to update on new projects, recipes, vendors

information, industry blogs, and events in the community

2. Group Relevant to a topic, administered by individuals, similar to a club

3. Fan Page Profile of a person, business or brand, anyone can join, provide

updates similar to personal page, unique url

Case Study #1: Engage Brides

Goal: Another Source to Engage Brides to Attend Wedding Open House Events

Problem: Added “Fun” Value (Certain Market)Solution: Create Facebook events for open

house to reach a larger audience and spread the message. Works for any event!

Social Media Creates Credibility

• Promote new products, services, recipes and awards to build reputation.

– Think of what would interest you as a fan

• Remember it’s not just about you in SM!– Share new venues, vendor news, client and employee news– Create contests and other promotions for fans

Conclusion

• Social Media• It Takes Time• Examples • Not Just for TECHIES!• JOIN!