Social Media Marketing for Casinos and Gaming

Social Media and the Casino Industry

@shanegibson #SIGA11

http://socialized.me/siga

“I think that’s going

to break.”


“The Community Owns Your Brand”


We Still Use Old Media


800 million


100 Million


100 million updates/day


1Billion Views/Day


100 million


“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”


“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.”

Porter Gale – VP Marketing, Virgin


The Reverse Drip


Trust and Transparency

“The beauty in trust, credibility, likability and relevance is that because so few companies really practice it. Companies that do rise above the noise and get noticed.”

– Jeff Booth, CEO, BuildDirect.com


#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement


It Belongs to Everyone


Don’t outsource your personal

brand


It’s about listening!


Business Intelligence

•Search.Twitter.com•Google Alerts•LinkedIn Groups, Questions & Network•Blogsearch.Google.com•Customer/Community blogs and social

networks•Competitor/Industry news, blogs, and

social networks


Blog.suggestionbox.com


Real-Time Feedback


Score Keeping?


Stakeholder Spotting


Tweets tell the future•Computer scientists studied 3 million tweets

•25 movies (including Avatar) •Tweet frequency could be used to accurately

predict the box office takings•Content of the messages predict ongoing

success. •"Our predictions were incredibly close," Bernardo

Huberman, head of the social computing lab at HP


Can we just not do it?


Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)


Sociable! Book Launch


Getting Sociable!


Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanomarkets

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams, and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community


Resources

http://closingbigger.net


http://twitter.com/shanegibson

http://closingbigger.net/


http://twitter.com/shanegibson

Social Media Marketing for Casinos and Gaming

Entertainment & Humor

Transcript of Social Media Marketing for Casinos and Gaming