Social Media Marketing, Ecommerce

and the

Opportunities for Women in Africa

Rose MaghasAfrica Women Linkages Forum

•Search yourself

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Africa – the Statistics

•In the last 10 years, the number of Internet users in Africa increased– 9 X faster than in Europe – 20 X faster than in North America.

•Over 250 million people living in Africa regularly use the Internet,– with an anticipated 20 million new users online every year.

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Africa Growth Rate

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PopulationInternet Users

Internet UsersPenetratio

nGrowth

( 2014 Est.)Dec. 31,

2000Latest Data

(% Populatio

n)

2000-2014

Africa 1,125,721,038 4,514,400 240,146,482 21.30% 5219.60%

Asia 3,996,408,007 114,304,000 1,265,143,702 31.70% 1006.80%

Europe 825,802,657 105,096,093 566,261,317 68.60% 438.80%

Middle East 231,062,860 3,284,800 103,829,614 44.90% 3060.90%

North America 353,860,227 108,096,800 300,287,577 84.90% 177.80%

Latin America / Caribbean

612,279,181 18,068,919 302,006,016 49.30% 1571.40%

Oceania / Australia 36,724,649 7,620,480 24,804,226 67.50% 225.50%

WORLD TOTAL 7,181,858,619 360,985,492 2,802,478,934 39.00% 676.30%

WORLD INTERNET USAGE AND POPULATION STATISTICS

December 31, 2013

World Regions

Where is Africa online

•There are more Wikipedia articles written about Antarctica than all of the 54 countries in Africa. 

• In terms of information, Africa remains the least visible continent on the Internet.

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Online Reputation Management

•1. Search yourself•2. Buy your domain name.•3. Put all your content in one place.•4. Join social networks•5. Optimize your presence on these sites.•6. Keep private things private, while assuming nothing is truly private.

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Successful E-commerce Strategies

•Know your metrics–Traffic–Conversions–Visitor behaviour

•Customize the experience–First time users, geographical location–Invest in mobile–Slow Costs Money–Design a service you’d want to use yourself

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Successful E-commerce Strategies

•Remove barriers to ordering - Strip down the cart–Clear terms and conditions–Refund policy & warranty–Prominent phone number –Show all costs early (shipping, tax, etc)

•Build Trust / Provide social proof–Utilize social media – but don’t rely on it exclusively

•Customers knows best – feedback is crucial–Survey real customers

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Successful E-commerce Strategies

•Strategically follow up & Incentivize Customers

•Be Ever-Evolving – Test. Test. Test–Google testing tools

•Worry about security and take measures–SSL Certificates–Users & passwords–Financial & customer information

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What can you do online

•Sell•Provide information•Recruit employees, suppliers, investors

•Automate your processes•Knowledge & Document share•Build an audience – Social media•Manage your reputation•Provide Customer care

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About GBC

Website Design & MaintenanceWebsite MaintenanceIntranets and ExtranetsManagement Information Systems (MIS) – Web M&E,

Reporting toolsWeb HostingDomain RegistrationSearch Engine OptimizationOnline content developmentE-CommerceOnline MarketingEmail MarketingSocial Media Marketing

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Some of our Clients