Social media marketing services social media marketing company
Social Media Marketing Case Study
21
Louis E. Page How One Fencing Supplier Used Social Media to Attract New Sales Leads Rick Burnes T itter @rickb rnes T witter: @rickburnes September 16, 2009
Transcript of Social Media Marketing Case Study
Louis E. PageHow One Fencing Supplier Used Social Media to Attract New Sales Leads
Rick BurnesT itter @rickb rnesTwitter: @rickburnesSeptember 16, 2009
What’s HubSpot?
• Founded in July 2006 from research at MITy• Cambridge, MA• 1700+ customers 95+ employees1700 customers, 95 employees
3
What Is Inbound Marketing?
Process ToolsG t F d
Website Visitors
Get Found• Publish• Promote
Get Found• Content Mgmt• Blogging
S i l M di
Leads
• Optimize • Social Media• SEO• Analytics
LeadsConvert• Test
Convert• Offers / CTAs
L di P• Target• Nurture
• Landing Pages• Email• Lead Intelligence• Lead Mgmt
6
Customers
Lead Mgmt• Analytics