Social Media Marketing By The Numbers
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Transcript of Social Media Marketing By The Numbers
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Social Media by the Numbers
Cold hard facts of why you need a social marketing campaign.
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78%of 26,486 say consumer recommendations are the most credible form of advertising
according to a global Nielsen survey
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3XOnline social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions.
JupiterResearch, March 2007
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84%said they would trust user reviews over a critic
Marketing Sherpa, July 2007
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62%named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%) when asked what source they would be “very likely” to consult before making a decision about their entertainment options
Marketing Sherpa, July 2007
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64%of consumers reported wanting to see user ratings and reviews
Forrester, 2008
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71%of online shoppers read reviews
Forrester, 2008
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78%of consumers trust the advice of other consumers
Nielsen “Trust in Advertisin Study” 2007
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84%of marketers agree that building customer trust will become marketing’s primary objective
1to1 Media survey of the 1to1 Xchange panel, April, 2008
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82%of marketers agree that collaboration with customers will prevail over marketing
1to1 Media survey of the 1to1 Xchange panel, April, 2008
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42%of consumers said they prefer being able to find the answers they need online on their own
Harris Interactive, May 2007
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2xThe share of traffic to question-and-answer Web sites has more than doubled from 2007 to 2008
Hitwise 2008
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25,300,000
Number of visitors to Yahoo Answers in February
comScore Media Metrix, March 2008
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210,806,000
Number of blogs online. We will get yours noticed.
cffm.umn.edu
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#1Social Networks are the most popular sites for the coveted 18-24 year old age group. Thats right, social networks beat search engines, web based email and most surprisingly porn.
Time 2008
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73%of online users have read a blog.
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36%of consumers think higher of a company if they have their own blog