Social Media + You Marketing Your Career in the 21st Century

Lorraine Goodman

Why?

•  Social Media expands your network and market potential

•  More and more celebrities are beginning their careers using Social Media

•  It’s (relatively) free

•  On average, sharing an event on Facebook translates to $2.52 in new ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.

•  Justin Beiber was the first huge breakout, YouTube star. He will not be the last.

Social Media Marketing for Actors: Lorraine Goodman ©

Social Media Options Menu

•  Facebook

•  Twitter

•  YouTube

•  LinkedIn

Occasional posts, pics, highlights

Videos AND audio samples

Network, resume

Frequent Posts, links, wit

Social Media Marketing for Actors: Lorraine Goodman ©

& 21st Century Marketing

Social Media Marketing for Actors: Lorraine Goodman ©

Why? •  More than ½ a BILLION people on FB

•  2010 Election: candidates with more Facebook fans than their opponents won 74% of House races and 81% of Senate races.

•  On average, sharing an event on Facebook translates to $2.52 in new ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.

Social Media Marketing for Actors: Lorraine Goodman ©

Pages, Profiles & Groups

Page Designed for companies, organizations, Your BIZ

Eligible for “Vanity” urls

Visible to people NOT registered on FB

Eligible for Ads & other promotions

Visitor statistics available (via “insights’)

Unlimited number of “administrators” possible

Unlimited number of “Fans”

Profile

Designed for individuals

Eligible for “Vanity” urls

Messages go directly to “Inbox”

Not searchable

No ads or discussions

Must be a FB member to “friend”

Only one “admin”

Best Practices: Facebook Suggestions:

•  Create an FB “page” •  Post Photos (link to flickr account)

•  Reviews (with links), resume, upcoming events •  Link to Youtube

•  Invite your friends to join

•  Put “Like” button on your website, your iActor, etc. •  Get a vanity url*:

http://www.facebook.com/username

Social Media Marketing for Actors: Lorraine Goodman ©

To Tweet or not to Tweet

Social Media Marketing for Actors: Lorraine Goodman ©

�  Over 100 million users

�  You use it to engage in highly personalized interactions with your customers

�  Allows you to engage directly with fans, build a following and remain personal

�  Ashton Kutcher popularity based on his Twitter account

Why?

Social Media Marketing for Actors: Lorraine Goodman ©

Advantages of Twitter

�  Create a community of followers

�  Tweet current activity, letting your fans know what is going on and where they can see you perform

�  Post pictures of performances, rehearsals, inside “Backstage” information

Social Media Marketing for Actors: Lorraine Goodman ©

Best Practices: Tweets

ü  Customize your TWITTER PAGE

ü  Make it UNIQUE

ü  Be CREATIVE

ü  Give your audience a reason to follow

ü  Use http://search.Twitter.com

Social Media Marketing for Actors: Lorraine Goodman ©

vs

Social Media Marketing for Actors: Lorraine Goodman ©

Why YouTube?: •  SECOND FASTED-GROWING Search Engine after

Google

•  More quantity – YouTube is THE go-to site for the general public

•  Owned by Google – so will show up better in searches

DOWNSIDE:

•  10 minute max*

•  Quality tends to deteriorate

Social Media Marketing for Actors: Lorraine Goodman ©

Why Vimeo?:

•  Allows longer video content (no time-limit)

•  Better quality

•  More flexible privacy controls

•  More display options

Social Media Marketing for Actors: Lorraine Goodman ©

Best Practices:

Suggestions:

•  Create both Channels •  Organize into Playlists

•  Annotate, TAG (#) •  SHARE

YouTube ó PC Vimeo ó MAC

Social Media Marketing for Actors: Lorraine Goodman ©

Social Media Marketing for Actors: Lorraine Goodman ©

Why?

•  100 million+ members

•  People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

•  LinkedIn allows you to make your profile information available for search engines to index.

•  All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

Social Media Marketing for Actors: Lorraine Goodman ©

Best Practices: LinkedIn

Suggestions:

•  Create a LinkedIn profile •  Create Resumes --

•  Ask people to ‘recommend’ you – then return the favor •  Join Industry Groups

•  You can upload videos directly to LinkedIn

•  Interact: Post, Respond, Answer

Social Media Marketing for Actors: Lorraine Goodman ©

Other Ideas

�  Start with one social media site & get it right.

�  QR codes

�  Flickr

�  MailChimp

�  Mobile Roadie, Flavors, GetGlue, 4Square

General Best Practices

•  DON’T  connect  Twi.er  to  your  other  sites  –  they  should  be  used  differently  

•  Use  tags  (#)  and  /or  hashtags  (@)  •  Don’t  get  overwhelmed  or  addicted.  These  are  TOOLS  •  Get  Vanity  URLS  •  Realize  there  are  drawbacks  to  all  Social  Media:  negaHve  

comments,  ugly  photos,  less-­‐than-­‐stellar  videos  –  THE  PRICE  OF  FAME  

 

Questions?

Sources & Suggested reading �  The New Rules: David Meerman Scott

�  Social Marketing to the Business Customer: Paul Gillan & Eric Schwartzman

�  blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1RkoQgMNz

�  http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/)

My email: lorraine.goodman@me.com linkedin.com/in/lorrainegoodman

Social Media Marketing for Actors: Lorraine Goodman ©