Elaina Todd Guam Southern Watersheds Campaign CRITICAL ANALYSIS PRESENTATION.
Social Media Marketing As A Critical Component of Any Campaign
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Transcript of Social Media Marketing As A Critical Component of Any Campaign
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
http://slidepdf.com/reader/full/social-media-marketing-as-a-critical-component-of-any-campaign 1/15
Social Media Marketing As A Critical
Component of Any CampaignFor organizing, fundraising, and winning elections
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© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
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Candidates Representatives PACs/Parties Unions
Coordination Coordinate your teamand supporters.
Coordinate offices andother elected officials
Coordinate disparateefforts by other PACs.
Coordinate activemembers better.
Activation Activate new voters. Encourage greater civicengagement
Activate concernedcitizens.
Activate inactivemembers.
Supporting Support offline efforts,including phone bankingand mailers.
Support communityprogramming and grantallocation
Support offline efforts,including phone bankingand mailers.
Support offline efforts,including phone bankingand mailers.
Enhancing Enhance door-to-doorefforts and elevatemedia presence.
Enhance constituentservices and PR withmore efficient,interactive platforms
Enhance regionalefforts, increase mediaprofile and politicalpressure.
Enhance membershipawareness, media profile,pol. pressure.
Insights Greater viability of
opinion polls to measureelectorate’s pulse.
Create a relationship
with constituentsthrough feedback andengagement
Unique, real-time
oppositional research.
Learn more about
member preferences andissues that move them.
Overview
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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SocialMedia.What’s the big deal?
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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Candidates > Coordinate Your Supporters
- Volunteers throughsocial media to reachnew voters andvolunteers in thecommunity
- Rally supportiveCBOs quickly andeffectively
- Ramp up issuesupport before and
after an event,amplifying youmessage far beyondthe event
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
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In most races,traditional tools onlyallow campaigns toreach 10% of theuniverse of potentialvoters before a primary.
Social Media will allowyou to market yourselfthrough efficient andhighly cost effectivecampaigns targeting
micro-universes,allowing you to engagenew voters and expandyour universe beforeelection day.
Candidates > Engage Non-Traditional Voters
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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Candidates > Increase Volunteerism
Once politically inactivevoters have beenengaged, we can provideelectronic campaign
services– like ‘DearNeighbor’-stylecampaigns, fundraisingappeals, and call-a-thons.
These kinds of programsare easy-access for yourvolunteers, allowingnewly engaged membersto have a role early on.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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Candidates > Increase Earned Media Presence
Just as volunteers benefitfrom lowered threshholdsto participation, so doesthe media.
The media love easy-access research on highprofile political items.Microsites and campaignprofiles provide just that.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
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Canvassing is thebackbone of any solidcampaign, and rallies areamong the mosteffective visibility tools.Both of these strategies
can get messy in thefield. But did you knowthat you can enhancethe impact with socialmedia?
Leveraging geo-sharingsites, you can manageevery grassroots effortlike a billion-dollarpresidential campaign.
Candidates > Enhance Field Ops
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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Candidates > Support Phone Banking and Mailers
Nothing can substitute theimpact you get from phonebanking and direct mail.
But you can amplify theseprograms with a dedicated
social media marketingeffort, reminding membersto look in their mail, expecta call, or turn out for a vote,and by tracking theirresponses. You can alsoreach out to universes ofvoters that would be tooexpensive to include in amailing universe.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
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Imagine if you couldsurvey and pollvolunteers and voterson every issue youwant to address and
get results instantly?Imagine having a tool
that let you do a
persuasion canvass with
voters, every day.
With a presence onsocial media, you’reable to achieve justthat.
Candidates > Align Yourself with Voters’ Issues
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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When social media is poorlymanaged, it can become adouble-edged sword. Ourapproach protects yourimage, while giving you thetools that can monitor andcounter every social mediaprofile your opponents have.
Beyond that, the 24-hournews cycle providesconstant updates from
different news outlets. We’llhelp control/contain thedebate by capitalizing onopenings before youropponents can respond.
Candidates > Closely Monitor Your Opposition
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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How Does It Work
-Disperse Interactive is a social media marketing agency.-We produce creative media specifically to become “viral” on social media,including online video, shareable photos, and other media.
-Going “viral” means that our audience does the work of spreading the word forus because the content was so relevant to them. But this only happens after anintensive effort of your social media profiles by our team.
-We plan, develop and manage your presence on the best social sites. Disperseis one of the few agencies capable of delivering “best practice” social mediaplanning and social brand management.
-We steadily and predictably grow your audience proactive and organically.
-We measure our results daily with our proprietary methodology and state-of-the-art Disperse Dashboard for maximum effectiveness.
-The greatest strength of social media is that it works in an environment wherepeople are automatically less skeptical of our message, because their friendsare endorsing it. Over time, social media can completely transform the way aconstituent views an issue.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
8/7/2019 Social Media Marketing As A Critical Component of Any Campaign
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Us.
6 monthsto get your 1st msg out
Scale counts. And no one else has it but us.Them.
18-24monthsto get your 1st msg out
© 2011. All Rights Reserved. Disperse Interactive, Inc.
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Disperse = Results
Disperse knows Websites.Social media-friendly, search engine-optimized, micro-sites are our specialty. Webuild stand-alone sites or hub-sites that aggregate your entire social media presence.
Disperse knows PR.
Working with a network of bloggers and influentials, we assure that your story ispitched to the right media channels… entirely through social media.
Disperse knows Advertising.
The creative we produce can be repurposed for other channels, including TV andradio.
Disperse knows Email.
We handle email blasts in the hundreds of thousands for our clients as part of ourstandard services.
Disperse knows Mobile.
Need apps? We got apps. We build apps that can empower your volunteers andmembers as though they were on your payroll.
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Disperse Elect is aservice of DisperseInteractive. Disperse is apioneering, full-service
social media marketingagency #spreadingideas.
Thank you for giving us
an opportunity to tellyou our story.
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