• Wikipedia defines social media marketing as “the process of gaining website traffic and attention through social media platforms”.

• Social media in itself refers to all websites that present radically distinguishable social actions. Lately, this has been the tool for both small and large businesses to look deeper into the market and interact and connect with more number of customers.

• Now a days social media is the crucial platform for any businesses to connect with their personas and to reach large audiences.

http://www.digifloor.com/social-media-marketing-as-cogent-marketing-tool-21

• The casual and friendly Facebook environment can equip businesses with intense social media marketing strategies.

• A Fan Page that users subscribe to will be the source of all the information that is read, commented upon, reacted and spread over the 10 million strong site.

• Facebook is offering paid advertisement for business owner provides great facilities to target audiences by Geography, Demography, age group, interest and many more things.

• It is getting more popularity in short time and considered next Facebook in coming time.

• Though the platform hasn’t been quite able to stand up to its competitor, Facebook, it does provide tough competition by offering unique atmosphere to upload and share videos, photos, post updates and links and connect with friends, family members and acquaintances.

• This is the platform that acts as a tool for broadcasting every minor and major update relating to your business and industry.

• With a steady stream of followers, this could be the right platform to mix up news updates with special discount offers, events and light-weighted information sharing.

• All the work revolves around communication and dialogue buildup that impresses and indulges.

• It has been the number one place for video sharing and viewing. If you have a video content that can impress, post it on YouTube to make your brand viral.

• Sharing takes a microsecond if the content is well made. It offers customized advertisement opportunity for the business owner who can promote their video or other ads by targeting specific audiences.

• Taking a more professional approach, LinkedIn is an opportunistic venue for professional dialogues to take place.

• Encourage both customers and clients to have a better knowledge of your company.

• It can help businesses in recruitment, business development and can help professionals to connect with like minded people around the world.

• This is the latest in social media trends. Being an image centered platform, it allows maximum exposure to design and brand image of products and offerings.

• Use the pin-boards rightly and you can win a beneficial amount of traffic. An important thing to take note of is that this information sharing is not limited to a single platform.

• Customer conversions• Lead generation opportunity• Website traffic through user engagement• Brand identity building and better brand association• Brand awareness• Improved search engine rankings (social signals are

considered by search engines)• Better sales opportunities• Interaction and communication with key audience• Reduced marketing expenditure• Customer conflict resolutions