Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

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SMM and Mobile 2.0 www.omlogic.co m Paritosh Sharma (SMM Evangelist, OMLogic Consulting) May 23, 2009

description

Paritosh Sharma (Social Media Evangelist, OMLogic) presents on Social Media Marketing and Mobile 2.0 at OMCAR 2009 - The Online Marketing Summit!Paritosh shares on branding and positioning, creating the right message and choosing the right medium to set the right expectations with the end consumer.To know how you can build right social media strategies for your business contact:[email protected]

Transcript of Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

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SMM and Mobile 2.0

www.omlogic.com

Paritosh Sharma (SMM Evangelist, OMLogic Consulting)

May 23, 2009

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What are you searching for?

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www.omlogic.com

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Where to START from?

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SMM – ohh! what is that?

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Otto Rohwedder

First 15 years it was a

failure

Message and the Medium?

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Wonder Bread : Knew how to spread the word!!

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“If you want to cause a change, you have to know how to spread the idea”

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Message and the Medium?

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Interruptive Marketingv/s

Relevant Brand Positioning

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Customer is the king, hold his throat and bombard him with messages till he buys!

Interruptive Marketing... johny its long gone

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A broad level strategic process for the creation of the right message to engage your customers

Be in the listening of your consumer!Understand his buying behavior.

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Creating custom designed messages to engage your customers into meaningful conversations

POSITION your BRAND right

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I got it, its easy -

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I know all of these...Is this SMM?

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Hmmm...

Yes,

BUT

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Make your client INTERACT with you on your web site…hold him there!

Give him engaging content, Relevant content

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Great, so I know the medium...

How do I design the right content?

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I’d like to report a crime...and I’m thirsty, so let me find the next

coke vending machine!

Clients on Social Media are NOT foolish

It’s all out there in the OPEN

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Understand this

Consumers

_________________about you at all

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Understand this

Consumers

DONT CAREabout you at all

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Do you know your market?

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S T O P They are NOT listening! They Don’t care

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These are the passionate community who would talk about you!

Go find them on Social Media

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Ohh….WOW …look a COW

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Chances are…you would STOP ….Look… Go!

But, if its a Purple Cow...

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You have a great product… you have identified the target market…

…and wallah…People are talking about you

Before the fizz goes out

You need to make your consumers feel that your product is

REMARK-ABLE!

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Community...yeah I know

RELEVANT Community...is the key

It says: 3,435,949 fans

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Virality

Going...going...gone

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Brand Reputation Management

One Size Fits All?

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Brand Reputation Management

The riskiest thing that you can now do for

your brand is be safe

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Build COMMUNITIES….focused groups!

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I dont want Email...I want Me Mail

Mobiles are penetrating the market much

FASTER

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Is already here with the REAL MOBILE 2.0

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Thank You!

Email: [email protected] | Phone: +91-9999 765 121

www.omlogic.com

Ready to realize the full potential of Online Marketing?

www.omlogic.com

Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh