Social media marketing and internet reputation management for car dealers v4
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Social Marketing &
Reputation Management
1. Value Proposition
2. Solution Components
3. Key Tactical Delivery Points
4. Cost Projections
5. Sales and Revenue Guidance
Introducing a Dealer Solution from the ADP Digital
Marketing team that provides the services and technology
needed to grow a dealership’s overall volume of business
opportunities by tapping into the power of Social Networks
and online Reputation Management... This document will
define and outline the following:
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
It’s as Easy as ADP to leverage the overwhelming growth in consumer
use of Social Networks and User Generated Content (Web 2.0) to
develop your Social Marketing and Reputation Management Strategy
that utilizes “Positive Word of Mouth” amplified with the power of the
Internet to enhance your good reputation, create top of mind
awareness and elevate your dealership’s brand in a more cost
effective manner than either CRM or advertising alone.
It’s Easy as ADP to tap into consumer adoption of Social Networking
and User Content Creation by creating your own online community of
customers, employees and suppliers filled with high quality content
such as Videos, Photos, the latest reviews and road tests, interviews
and articles supplied by car companies, enthusiast publications and
consumers.
Social Marketing & RM
Proposed Value Proposition
Value Proposition to Dealers:
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ADP will build your dealership sponsored online community using the most
powerful social networking platform technology available to make it easy and
fun for your customers to participate… Using a combination of OEM and
enthusiast publication content , we incorporate highly desirable content which
is automatically updated daily to create an engaging and rich experience for
people in your local market area. ADP Social Marketers will publish
blogs, forum discussions, photos and videos that will stimulate your community
members to respond and create their own content, triggering others to join in!
ADP will build and deploy a comprehensive syndication strategy that uses
Really Simple Syndication (RSS) and embedded HTML code (Widgets) built
into your dealership sponsored community to push content and member
activities out to the most popular sites on the web.
Value Proposition to Dealers:
Social Marketing & RM
Proposed Value Proposition
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Your dealership will achieve a highly positive presence within today’s most
popular sites where customers spend hours and hours of their online time.
Your community’s content syndication will grab people’s attention and pull
them into your online community. ADP will use your online community’s
syndication power to connect your dealership to the millions of people using
sites such as:
• MySpace
• Flickr
• Blogger
• Wordpress
• Typepad
• Digg
• And many more…
Value Proposition to Dealers
Social Marketing & RM
Proposed Value Proposition
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Why use ADP Digital Marketing Solutions?
ADP has built a staff of Social Marketing Analysts who stay on top of which Social
networks and Web 2.0 sites are the most effective. We know where to get and
how to use the best auto-updated content that keeps your online community and
content syndication fresh and relevant to your customers. ADP will use DMS,
Lead Management Tool and CRM application exports to create invitations for
your customers to join the community, which is an important part of creating high
quality sales opportunities at a nominal cost. ADP will use our access to new
OEM tools and independent sources to leverage information feeds, image
galleries, and video content updated daily to enrich your online community. ADP
knows how to take advantage of powerful social network web site platforms as an
online magnet to pull in and engage enthusiasts in your area, along with previous
sales and service customers. With your involvement and participation, ADP is
the only dealership supplier that know how to guide your community towards
reaching critical mass needed to achieve the Web 2.0 alchemy that drives
dealership opportunities to do business.
Social Marketing & RM
Proposed Value Proposition
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Ralph Paglia – SM/RM Solution Development Leader
Director - Digital Marketing
ADP Dealer Services
• 20+ year automotive industry leader in Digital
Marketing, Advertising, Lead Management and
dealership CRM process design and execution.
• Executed Digital Marketing strategy that generated
144,000+ leads to single-point Chevy dealer in 2 years.
• Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.
• Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program
providing dealers with geotargeted Tier 1 marketing assets
• Managed first retail automotive Behavioral Targeting Digital Ad pilot program
while at Courtesy Chevrolet in 2005, 2006 and 2007
• Started generating Internet leads in 1988 using CompuServe ISP access
and vehicle listings on defense contractor BBS’s in SoCal
• Internet Sales & Marketing Consultant to Ford, Mercedes-
Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.
• Piloted the ADP Social Marketing & Reputation Management Solution
Cell: 505.301.6369 [email protected] www.ADMPC.com
Social Marketing & Reputation Management
Proposed Value Proposition
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Dealers currently see
the Social and UGC
Online Landscape as
a bewildering array of
brands and sites!
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1. Social Networks2. Professional Networks3. Video Hosting Sites4. Photo Hosting Sites5. DIY Publishing (Blogs)6. Consumer Reviews & Ratings7. SMS, Status & Bookmarking 8. Social Network Platform Tools
Social Marketing/Reputation Management Strategy
ADP Organizes into Solution Component Categories
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SM/RM Solution Components by Category
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ADP connects and manages components to deliver
turn-key Social Marketing/Reputation Management …
Social Marketing & RM
Component Integration = Value
Dealership Community.com
MySpace
WordPress
YouTube
Flickr
Photobucket
Blogger
DealerRater
Edmunds
Kudzu
Digg
Del.cio.us
Technorati
ADP SM/RM Solution Component Deployment Example
www.Ford-Community.com
Dealer Sponsored Online Community
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.Ford-Community.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.Ford-Community.com/videoDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.Ford-Community.com/photoDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP Ad
Network
Space
www.Ford-Community.com/membersDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.SandersonCommunity.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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www.SandersonCommunity.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.MyJeepCommunity.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense to
be replaced
by ADP Ad
Network
Space
www.MyJeepCommunity.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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www.MyJeepCommunity.comDealer Sponsored Online Community
Created and Managed by ADP & Dealer
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.HondaGallery.ning.comPrototype Online Honda Community
Created and Managed by ADP
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www.HondaGallery.ning.comPrototype Online Honda Community
Created and Managed by ADP
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.San-Tan-Ford.comOnline Dealer Community
Created and Managed by ADP
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Adsense to
be replaced
by ADP Ad
Network
Space
www.San-Tan-Ford.comOnline Dealer Community
Created and Managed by ADP
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.FordCommunity.comOnline Dealer Community
Created by ADP to close DA Contract
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Adsense to
be replaced
by ADP Ad
Network
Spacewww.FordCommunity.com/profiles/members/
Online Dealer Community Created by ADP to close DA Contract
First new members are the ADP team working with the dealership!
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Adsense to
be replaced
by ADP Ad
Network
Space
www.FordCommunity.com/videoOnline Dealer Community Created by ADP to close DA Contract
Same Videos used in ADP DA Video Ads uploaded to Community
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Adsense
to be
replaced
by ADP Ad
Network
Space
www.FordCommunity.com/photo/alan-mulalley-ford-ceo-andOnline Dealer Community Created by ADP to close DA Contract. Same Videos
used in ADP DA Video Ads uploaded to Community
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Adsense
to be
replaced
by ADP
Ad
Network
Space
www.FordCommunity.com/photoOnline Dealer Community Created by ADP to close DA Contract.
Same Videos used in ADP DA Video Ads uploaded to Community
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
ADP’s Social Marketing and Reputation Management Solutions focus on obtaining
and serving up highly desirable relevant content.
1. Consumer members of Dealership Community
• Customer Contests and Incentives (UCN example)
• Advertise syndication brands to attract consumers
2. RSS Feeds from OEM’s and Enthusiast sites
• ADP library of feeds catalogued by brand
3. Video & Photo Feeds from multiple sources
• ADP library of Media feeds by brand
4. Widgets/Gadgets from multiple sources
• DealerRater.com reseller agreement
• Embed selected dealer website content (inventory, specials, etc.)
• Over 100 Widget Apps available from platform provider
5. Dealership Employees
• Fixed Operations
• Civic Activities, Fund Raisers, Local Sponsorships,
6. Suppliers
• Every supplier required to have a profile within community
7. OEM associates - Car Companies are HIGHLY supportive
Content Drives Traffic
and Customer Engagement
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Customized Content Feeds deliver
higher levels of Dealer perceived value
ADP has Zero Cost to setup, each feed
by brand can be used for multiple
dealers of same franchise
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www.dealerrater.com/login.aspx
During ADP/Ford Dealer
Community Pilots, we worked
with muliple Consumer Rating
UGC sites… DealerRater.com
has provided the filtered
feeds, Google Reviews
rankings, and supporting code
needed to make the Dealership
Community concept practical.
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Included within ADP’s SM/RM Solution Delivery
is the posting of positive news
stories, letters, accolades and awards that each
dealer receives and supplies to their ADP DA
Analyst…
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Let’s walk through an example of using the
predetermined number of HTML code blocks
and Syndication feeds to confiure an element
of a dealer’s ADP managed community…
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Here, we are selecting a Ford OEM supplied
graphic as the header image to display above
the Ford OEM supplied content which is
updated daily… Automatically, without effort.
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We will use the Community site platform
tooks to configure the image HTML code to
create a pop-up page when selected….
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Replace HREF
After the Community Site Platform generates
the HTML code we will replace the string
indicating the full size image with the URL of the
Ford OEM asset we want to frame in….
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Copy Targeted Content URL
We copy the Ford OEM URL for the “Ford on
TV and Film” Social Marketing Snippet….
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We then paste the URL in place of the full size image
code from the platform image rendering app to generate
a pop-up framed in version of the OEM asset….
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Dealer Community Site looking
GREAT… Content Updated Daily!
During production, the various syndication
codes can be standardized by OEM to
streamline both Dealer Community launch
and ongoing maintenance….
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http://ford.digitalsnippets.comOEM Support by creating easily
accessible syndication assets!
SMPR is Ford’s Acronym for
“Social Media Press Release”
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Ford Pilots were based
on ADP selected site
platform that has
application level
integration with Flickr…
Ford provides API
access so that
Consumers can access
high resolution glamour
photos from within Ford
Lincoln Mercury dealer
communities.
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ADP Social Marketing Dealer Solutions will have a
daily API updated supply of gorgeous high
resolution, commercial quality (expensive)
photography that consumers get access to via their
membership in our Ford Lincoln Mercury dealer
communities.
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ADP Social Marketing Dealer Solutions will use API based embedded applications to
provide member exclusive advance access to images of future models which have
not yet been released to the public or press by Ford!
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Consumer Members of Ford Lincoln
Mercury Dealer Communities
supplied by ADP will be able to
“push” their Ford API based
embedded slideshows and videos
to their Facebook, MySpace, Twitter,
Blogger, Wordpress, etc. member
profiles and friend pages… Ford will
use separate apps for what is
exclusive and what can be shared
outside the dealer’s community.
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ADP Supplied Dealer Communities can control
whether members can distribute content or
not, by widget settings and membership
status…
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on SandersonCommunity.com
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“In today’s social media dominated
world, online consumer generated
content, such as reviews and
ratings, is prevailing as a key
influence in shoppers’ decision to
ultimately purchase a vehicle or
use service. This trend can be
recognized by the increase in
popularity of Web sites built on
business models providing just
this type of information. A positive
consequence of such review sites is that
dealers now work harder to avoid getting low
scores and more effort is put into satisfying customers.“
Alin Sturek
J. D. Power and Associates
Does it work… does this
solution influence car buyers?
It’s fairly easy to see that in the
Social Networking space, the three
dominant sites are a minimum Requirement
for a dealer’s social marketing Strategy. ADP uses
dealership business profile pages and accounts on the 3
biggest as syndication points to drive traffic into dealership
communities and engagement to content applications.
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Why Bother with a Dealer Community Based SM/RM Strategy?
Web 2.0 and UGC is fundamentally altering how customers
interact with the Internet, and how businesses reach them.
• In 2007, Consumer Generated Content sites
attracted 69 million users in the US.
• In 2008, Consumer Generated Content generated
$1 billion in advertising revenue.
• By 2011, Consumer Generated Content sites are
projected to attract 101 million users in the U.S.
and earn $4.3 billion in advertising revenue.
Overcome the obstacles preventing dealers from utilizing
this dynamic medium, and the revenue potential is great.
However, we already know that dealers need a solution
which is more effective than display advertising alone.
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Edmunds.com - first Automotive Community & Review site
Edmunds follows a product review model for automobiles.
Meanwhile, a separate link takes readers to its “community
areas,” where users share their automotive ownership and
purchasing experiences. Edmunds has maintained
this online community
since 1996, and it is
moderated. All content
posted to the site is
reviewed by Edmunds’
staff within 24 hours,
and offending material
is immediately removed.
Is it time for dealers to
create online communities for employees and customers?
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ADP could use Edmunds.com as an alternative to DealerRater for Reputation Management consumer content generation… If Edmunds will cooperate with filtered data feeds!
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“They also benefit from their cost-effectiveness -
the content is practically free.” Gibs
continued, “Notably, the Associated Press also
stands out, as a more traditional outlet innovating
to keep pace with technology. The launch of its
video offering earlier this year has driven
significant growth as consumers seek
streaming content to complement online and
print news. “
USER-GENERATED CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST
GROWING WEB BRANDS, ACCORDING TO NIELSEN//NETRATINGS
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ADP Social Marketing/Reputation Management
Pilots to date have used DealerRater.com as the
Customer Review content supplier and partner
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• Certification Seal - Official Certification Seal
to display ALL your dealership websites
• Seal is displayed on your DR review page
• Certification Seals link to your review page
• Monitor reviews via email alerts
• 2 week reconciliation period to work with
customers who have issues with dealership.
• Lets potential buyers know you're serious
about customer service
• Blacklisted dealerships are not eligible
DealerRater.com Certification BenefitsBuild Your Online Reputation, Get Certified!
ADP Reputation Management:
DealerRater.com Filtered Review Integration
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ADP Reputation Management Solution:
DealerRater.com positive review generation
• Customer Rating Cards
Rating cards to hand out to
your raving fan customers
• Easy way to increase your rating
• Helpful reminder for your best
customers to post a review
• Good for both sales and service
department consumer reviews
• Use the back side to promote sales & service specials
• Works pre sale AND post sale
• Direct community members to your good ratings
• ADP assigns a URL: www.RateABCMotors.com
• Dealer Community topic for Forums and Blogs
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• Dealer Directory Certification Icon
Certification icon displays next to listing
• Lets buyers know immediately of your status
• Attracts more clicks
• Free Vehicle Leads
Receive and track vehicle leads
• Optional - receive leads from distant buyers
• Optional - receive leads for competing makes
• Free Classified Ads
Unlimited Listings – New & Used Inventory
• Up to 36 photos per car
• Inventory data via DMS or 3rd party provider
• Ad runs until car is sold
ADP Reputation Management Solution:
Additional DealerRater.com features for dealers
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Current pricing levels will be maintained with DealerRater using
ADP as a reseller with a negotiated margin… Cost will be included
in the price charged to dealers with ADP in control of the accounts
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SEO Strength of Platform: www.ADMPC.com
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Reply by Ted Frazier 5 hours ago
Send Message
“Every now and then I google myself for
fun to see what comes up. I did this just
the other day I noticed my ADM profile
page was #1, and I haven't even tried to
SEO my profile. Now that I see I can get
google's attention here I think I'll start
using it to build content on other key
words and point to my other sites.”
Has the AutoDigitalMarketing.com Experiment in
Social/Professional Networking been successful?
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When it came time to select a platform for creating
ADP dealership communities, the ADM experience…
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When it came time to select a platform for creating
dealership communities, the ADM experience…
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Finding and Harvesting Dealer
Community Content Feeds
An experiment in testing the effectiveness of an online community in collecting information…
ADM asked the user community to find and submit syndicated
OEM content feeds that could be used in buildintg dealership
sponsored online automotive communities…
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Example of an
ADP Dealer Community
Social Marketing Content Syndication Push
An experiment in ease of use validation using the recent 6th Digital Dealer Conference in Las Vegas as the source of content…
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Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… selected “share” to push Flash object and content into Facebook…
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Facebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.
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Total time = 02:48 (not inlcuding photo
upload time)
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Back in Facebook, the Community platform hosted photo slide show
stands tall and proud within my Wall.
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American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Community located at http://HondaGallery.ning.com an ADP dealer, the VP of Marketing was more interested in finding a way to tap into Social Networks and Web 2.o than hearing about any other new ADP solutions…
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ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the ADP created Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.
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Looks like I have a lot of relatives in the Boston area…
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http://HondaGallery.ning.com
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Web 2.0 Site Rankings
The next few slides show the relative ranking of the top 25 Web 2.0 category consumer and professional sites based on an index of several independant reporting services…
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Top 25 Web 2.0/UGC Sites
Shown below are the 3 Most Popular User Generated Content (UGC)
Websites ranked by a combination of Inbound Links, Google Page
Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.
1 | myspace.com 92,285,806 - Inbound Links | 68,285,849 -
Compete Monthly Visitors | 53,000,000 - Quantcast Monthly Visitors | 6 - Alexa Ranking.
| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |
2 | Wikipedia.org 75,539,411 - Inbound Links | 41,422,790 -
Compete Monthly Visitors | 43,000,000 - Quantcast Monthly Visitors | 9 - Alexa Ranking.
| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |
3 | YouTube.com 52,375,050 - Inbound Links | 23,825,526 -
Compete Monthly Visitors | 32,000,000 - Quantcast Monthly Visitors | 4 - Alexa Ranking.
| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |
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4th to 7th Most Popular Web 2.0 Sites
4 | facebook.com 18,261,829 - Inbound Links | 22,541,770 -
Compete Monthly Visitors | 25,000,000 - Quantcast Monthly Visitors | 12 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
5 | photobucket.com 144,789,477 - Inbound Links | 25,548,801 -
Compete Monthly Visitors | 14,000,000 - Quantcast Monthly Visitors | 40 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
6 | craigslist.org 2,218,413 - Inbound Links | 23,982,542 - Compete
Monthly Visitors | 15,000,000 - Quantcast Monthly Visitors | 46 - Alexa Ranking. |
Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites
7 | flickr.com 51,779,871 - Inbound Links | 23,643,614 - Compete
Monthly Visitors | 9,700,000 - Quantcast Monthly Visitors | 36 - Alexa Ranking. |
Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites
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8th to 12th Most Popular Web 2.0 Sites
8 | IMDB.com 22,521,797 - Inbound Links | 17,703,766 - Compete
Monthly Visitors | 11,000,000 - Quantcast Monthly Visitors | 32 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
9 | digg.com 118,353,522 - Inbound Links | 16,964,445 - Compete
Monthly Visitors | 8,700,000 - Quantcast Monthly Visitors | 104 - Alexa
Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0
10 | WordPress.com 40,127,598 - Inbound Links | 6,373,166 -
Compete Monthly Visitors | 16,040,392 - Quantcast Monthly Visitors | 79 -
Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
11 | topix.com 12,338,857 - Inbound Links | 4,496,803 - Compete
Monthly Visitors | NA - Quantcast Monthly Visitors | 1,583 - Alexa Ranking.
| Page Rank: 6 eBusiness News | Top 25 Web 2.0 Sites |
12 | Netscape.com 21,622,171 - Inbound Links | 4,855,232 -
Compete Monthly Visitors | 8,282,805 - Quantcast Monthly Visitors | 555 -
Alexa Ranking. | Page Rank: 9 eBusiness News |
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13th to 17th Most Popular Web 2.0 Sites | August 2008
13 | xanga.com 8,229,423 - Inbound Links | 3,494,603 - Compete Monthly
Visitors | 6,627,359 - Quantcast Monthly Visitors | 91 - Alexa Ranking. |
Page Rank: 7 eBusiness News | Top 25 Web 2.0
14 | TypePad.com 39,468,446 - Inbound Links | 6,431,095 - Compete
Monthly Visitors | 4,400,000 - Quantcast Monthly Visitors | 190 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
15 | cafepress.com 39,894,526 - Inbound Links | 3,423,757 - Compete
Monthly Visitors | 3,400,000 - Quantcast Monthly Visitors | 824 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
16 | feedburner.com 100,244,672 - Inbound Links | 5,478,321 - Compete
Monthly Visitors | 592,976 - Quantcast Monthly Visitors | 323 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
17 | LiveJournal.com 33,451,748 - Inbound Links | 3,660,684 - Compete
Monthly Visitors | 1,900,000 - Quantcast Monthly Visitors | 63 - Alexa
Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0
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18th to 22nd Most Popular Web 2.0 Sites | August 2008
18 | Technorati.com 75,264,240 - Inbound Links | 3,231,709 - Compete
Monthly Visitors | 1,400,000 - Quantcast Monthly Visitors | 216 - Alexa
Ranking. | Page Rank: 8 eBusiness News |
19 | linkedin.com 2,850,378 - Inbound Links | 2,390,529 - Compete
Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 151 - Alexa
Ranking. | Page Rank: 7 eBusiness News |
20 | del.icio.us 171,905,738 - Inbound Links | 1,699,128 - Compete
Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 248 - Alexa
Ranking. | Page Rank: 8 eBusiness News |
21 | dailymotion.com 3,376,702 - Inbound Links | 1,962,777 - Compete
Monthly Visitors | 853,305 - Quantcast Monthly Visitors | 51 - Alexa
Ranking. | Page Rank: 7 eBusiness News |
22 | friendster.com 3,275,127 - Inbound Links | 1,521,905 - Compete
Monthly Visitors | 808,926 - Quantcast Monthly Visitors | 19 - Alexa
Ranking. | Page Rank: 7 eBusiness News |
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Ralph PagliaADP Digital Marketing [email protected]: 505-301-6369 www.DigitalRalph.com
Presentation available at: AutoDigitalMarketing.com
1. Join ADM
2. Go to “ADM Forum”
3. Use Search: “Presentation File Exchange”
Attendees will receive free access to online resources they can use
to gain competitive advantage in their local markets. RSS Feed Resources:
www.MySpaceAutomotive.com