Social Media Marketing
43
14% people trust on Ad News Advertising is down 18.7% 18% TV campaigns generate positive ROI 90% People skip TV Ads 18% 18.7% Skip Tv Ads 90%
description
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.[2] When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media.[4]
Transcript of Social Media Marketing
-
14% people trust on
Ad
News Advertising is
down 18.7%
18% TV campaigns
generate positive ROI
90% People skip TV
Ads
18%
18.7%
Skip Tv Ads 90%
-
The Customer
Shift
-
65%
27%
8%
Decision Influence by others
Trust Friend Trust Expert 3rd Celebreties
-
Are you READY for the SHIFT?
-
Fundamental SHIFT in the way we
COMMUNICATE
-
Are you Prepared?
-
Marketers Doing Marketing
-
People Dont Need Marketing
-
30 March 2013
BDoSN
-
YOUR PRESENTERS
Asikul Alam Khan
Chief Executive Officer
-
AGENDA
Why should we care Social Media?
Benefit of SMM
How Social Web Destroy Traditional Marketing?
How can Business implement a social media Strategy?
-
Really Simple
Syndication/
Rich site
summary
Graphical
user interface
(GUI)
Bulletin
board
Dig
ital
Me
dia
-
Why should we care?
-
If you are online you are using
social media
73% active online users
have read a blog
57% join social network
55% have uploaded photo
22% have uploaded video
-
Social Media Marketing is the fastest growing forms of
marketing in history
-
Benefit of SMM
Increase Exposure
Reduce Marketing Cost
Improve Sales
Marketing Insight
Relationship Building
Acquiring Loyal Fans
Grow Business Partners
Improve Search Engine Ranking
-
The real value of social media is that it exponentially leverages
word-of-mouth.
-
Case on Dominos Pizza
-
Starbucks gave
their consumers a
voice. Resulting
in over 50,000
product ideas
-
By the end of 2009, Dell had generated $6.5
million in sales from Twitter alone.
-
Social Media Marketing Risk
Negative feedback
Information exposure
Misrepresentation
Limited control
Campaign over success
Regulatory violations
-
Social Media Marketing Strategies
Use your people
Use your users
Get involved
Do you have that to go?
Define your value
Social is local
Story telling
Influence the influencer
-
Digital Campaign Design
What makes the brand unique?
Who are the target audience?
How do engage the audience?
-
Social Media & BRANDING
-
I believe social objects are future of marketing. We become media.
We are now in business of creating and distributing social object
-
Did I miss something?
-
THANK YOU!
