Social Media Marketing

http://www.youtube.com/watch?v=sIFYPQjYhv8

Marketing Plan

Mother ShipYour Website is the

Google Rules

DeadAds aren’t

SocialNetwork

The Internet is the

http://www.personalizemedia.com/garys-social-media-count/

A PUPPYI gave an ex-girlfriend

A LOTThey grow

Facebook350 million sign-ups128 million uniques

5:47 min ToSReal-Time Search

What can you do with Facebook?

Group or Fan Page?

Share Comments & Links

Photos!

Videos!

Add Events

Send Emails!

Edit Your Page Quickly

Add Applications

Analytics

Demographics

Lots of Help Out There

http://mashable.com/guidebook/facebook/

Don’t Start Without a PlanNeeds a Profile to StartNeeds to be Constantly FedVanity URL CANNOT be ChangedDon’t Hand Over to the Hired HelpEasy to Update, Easy to TestShare and Track AnalyticsMake Friends of Friends

Real-Time Search

YouTube20 Hours of Video Every MinuteSecond Largest Search Engine

Flickr

TwitterConstant ConversationReal-Time Search

http://www.tweetdeck.com/

http://www.twitter.com/

Social Media ROI

Tracking Mentions

http://sm2.techrigy.com/main/signup.aspx

http://www.google.com/alerts

http://www.socialmention.com/

Tracking Links

http://bit.ly/

http://ow.ly/url/shorten-url

http://www.google.com/analytics/

Puppy Checklist

1. Start with a Plan2. Listen First3. Communicate like a Human4. Feed your Friends5. Fail Fast Thru Testing6. Measure Results

Want to Connect with Me? - [email protected] - facebook.com/donschindler - twitter.com/donschindler - agency.nd.edu

mailto:[email protected]

http://www.facebook.com/donschindler

http://www.twitter.com/donschindler

http://agency.nd.edu/

Join Us on LinkedinNotre Dame Campus

Communicators

http://www.linkedin.com/

Social Media Marketing

Education

Transcript of Social Media Marketing