Social Media Marketing
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Transcript of Social Media Marketing
Social Media Marketing
PRESENTER: evans c. NGALA
UNIVERSITY OF CHESTER BUSINESS SCHOOL
INTERNATIONAL MARKETING MANAGEMENT
Introduction
550 BC - Postal services
1792 – Telegraph
1890 - Telephone
1891 – Radio
1966 - The first email was received
2004 – Facebook was launched
2005 - YouTube was launched
2006 – Twitter was also launched
2013
Facebook - 1.11 billion
users
Twitter – 500 million
users
LinkedIn – 225 million
users
Google+ - 343 million
users
Social media users
Source: http://www.uncp.edu
Solis (as cited in Nekatibebe, 2012) noted that Social media is a blending of human society and technology, transforming information flow within a group of people.
Impact of social media to companies
Source: http://socialmediatipsandadvice.com
For example
U.S President Barack Obama has been tagged social media president
4 in 5 small businesses uses social media for marketing
98% small business have websites and social media pages
Companies with blogs generates 67% leads per month than their competitors
88% consumers who search for a product on mobile device call or go that business within 24 hours Teasastipss.blogspot.co.uk
Demerits of Social Media Marketing
Violation of customers privacy,
Disclosure of individual confidentiality. e.g. Microsoft accused of disclosure with Skype
It leads to confusions and disorientation
Hinder productivity
It requires sets of technical or professional skills
(Featherstone, 2012; Tretenhahn, 2011)
Ethical recommendations
Companies should be regulated…
Companies should protect their customers confidentiality and privacy
Companies should prevent defamatory contents
Discourage deception
Webhost companies should be empowered to remove awful information.
The end.
References
Abrams, D. A. (n.d.). The Hidden Benefits of Social Media Marketing. Retrieved July 17, 2013 fromhttp://socialmediatipsandadvice.com/the-hidden-benefits-of-social-media-marketing/
Featherstone, M. (2012). Social Media. Credit Union Magazine, 78(6), 24-27
Nekatibebe, T. (2012). Evaluating the Impact of Social Media on Traditional Marketing. (Unpublished Bachelor’s thesis). Helsinki Metropolia University of Applied Sciences, Finlands.
Tretenhahn, S. (2011). Discuss the advantages and disadvantages of using social networking tools and concepts in the meeting industry. Retrieved from AIM Group International website:http://aimgroupinternational.com/assets/files/AIM_White_paper_Tretenhahn.pdf
http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
http://teasastipss.blogspot.co.uk/2013/04/history-of-social-media-marketing.html