Social Media Marketing 101 Workshop for Business
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Wired Branding in The Social Media Landscape Presented by Barbara Rozgonyi for Terre Haute Chamber of Commerce
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Transcript of Social Media Marketing 101 Workshop for Business
- 1. Wired Branding in The Social Media Landscape Presented by Barbara Rozgonyi for Terre Haute Chamber of Commerce
- 2. Contact Information
- @wiredprworks
- [email_address]
- 630.207.7530 voice/text
- 3. Presentations
- www.slideshare.net/wiredprworks
- 4. Survey
- 5. What is Social Media?
- http://budurl.com/socialnomics2010
- http://budurl.com/socialmediachase
- 8. People and their stories
- 12. Platforms
- 13. www.SavvySocialMedia.com
- 14. www.SavvySocialMedia.com
- 15. What is a landscape?
- a view or vista of natural scenery
- the appearance of a place
- 22. 5 Social Media Levers*
- W Words
- I Intentions
- R Routes
- E Experience
- D Design
- * Developed by Barbara Rozgonyi
- 23. To LI-F-T You and Your Organization
- LI LinkedIn
- F Facebook
- T - Twitter
- 24. Outcome Time
- 25. Top Takeaway to Who? Why?
- To become the leader people are looking for.
- To become the place people invest in.
- To become the key point in a path.
- 27. Words
- Search
- Sentiment
- Keywords
- 28. Search
- Terms
- Images
- URLs
- Sites
- 29. Search wordle.net
- 30. Sentiment
- Twendz
- RankSpeed
- 32. Words
- Search
- Sentiment
- Keywords
- 33. Intention
- Intention noun 1. an act or instance of determining mentally upon someaction or result .2. the end or object intended;purpose . 3. intentions, a. purpose orattitudetoward the effect of one's actions or conduct: a bungler with good intentions. b.purposeor attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5.Logic . a. Also calledfirst intention ,primary intention.reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also calledsecond intention ,secondary intention.reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner orprocess of healing , as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7 . meaning or significance : The intention of his words was clear.
- Source: dictionary.com
- 34. Intention
- intendo
- to stretch, strain, try to prove
- to extend, aim, direct, direct one's course
- 36. Intention
- Why?
- What?
- Who?
- How?
- 37. Social-izing Your Organization
- Branding
- Recruiting
- Lead Generation
- Internal communications
- Public relations
- Marketing
- Sales
- Customer Service
- 38. Routes
- Something else?
- 40. Older Adults Growth in social networking from April 2009 to May 2010 88% ages 55-64 100% 65 plus
- 42. LinkedIn Stats
- 75M members
- 200 countries
- New member every .5 seconds
- 52% male
- 37% 35-49; 31% 50 and up
- 25% no college; 27% grad school
- 69% earn over $60,000
- Sources: LinkedIn and Quancast
- 43. LinkedIn
- Professional Profile
- Group Connections
- Recommendations
- Authority Status
- Company Page
- 44. LinkedIn Tips
- Keywords
- Consistency
- Frequency
- Strategy
- 47. Facebook Stats
- 2 B videos watched/mo
- 500 M members
- 20 M videos uploaded/day YouTube 2B
- 55% female
- 22% 13-17; 42% 18-34; 20% 35-49
- 62% earn over $60,000
- 47% no college
- Sources: Facebook and Quantcast
- 52. Facebook
- Friends
- Fans
- Events
- Ads
- 53. Facebook Tips
- Keywords
- Images
- Connections
- Ads
- 56. Twitter Stats
- 55% female
- 14% 13-17; 45% 18-34; 24% 35-49
- 58% earn over $60K
- 49% no college
- Source: Quantcast
- 61. Twitter
- Keywords
- Branding
- Shorteners
- Followers
- 62. Twitter Tips
- Keywords
- Topics
- Automate
- Followers
- Hashtags
- 63. Experiences
- Setting
- Characters
- Story
- Plot
- Footprint
- 64. Experience Tips
- Keywords
- Casting
- Images
- Repurpose
- Audience
- 73. Design
- Purpose
- People
- Position
- Platforms
- Public Relations
- 74. Social Media Design
- Words
- Intention
- Routes
- Experiences
- Design
- 75. Action Steps
- Select keywords
- Identify Intentions
- Linger and Listen
- Profile Construction
- Connect and Update
- 76. Thank You!
- @wiredprworks on twitter.com
- 630.207.7530
- [email_address]