Social Media Management Software Vendor Landscape
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Usability – SMMS users place a high emphasis on usability/ user interface.
Mobility – a desire to access SMMS products via mobile devices.
Integration – capabilities to tie to other systems including CRM and analytics.
Acquisition Risk/Impact – acquisition by large platform vendors may slow feature development.
Enterprise Scalability – many larger organizations require enterprise functionality like team workflow.
Key Factors to Consider
Listening
Social Selling
AnalyticsVendor Landscape
Social MediaManagement
Promotions
Curation
Customer Care
Publishing/Engagement