Social Media Management 101 [Mini Course] SMMU.com
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Transcript of Social Media Management 101 [Mini Course] SMMU.com
SOCIAL MEDIA MANAGEMENT 101How to Effectively Manage Social Media Initiatives
in a Business Environment
3. Why is it important
AGENDA
2. Social media management
roles
1. What is social media management
4. Day-to-Day Responsibilities
WHAT IS SOCIAL MEDIA MANAGEMENT
• Making decisions regarding social media programs• Providing leadership • Defining the roadmap for internal and external teams• Governing• Influencing spending• Providing training and support• “Evangelizing”• Integrating with other departments
WHAT IS SOCIAL MEDIA MANAGEMENT
Social media management is not an automated process by which your social channels are magically optimized for successful outcomes.
WHAT IS SOCIAL MEDIA MANAGEMENT
Software Strategists
Leadership
Interaction
Creativity
Tools
SOCIAL MEDIA MANAGEMENT ROLES
Social media job posts have increased on LinkedIn by 1300% since 2010. (LinkedIn, OfferPop)
SOCIAL MEDIA MANAGEMENT ROLES
Social Media Manager
Social Media Marketer
Social Media Coordinator
Social Media Specialist
Social Media Consultant
SOCIAL MEDIA MANAGEMENT ROLES
42% of social media jobs are senior positions, rather than entry level. (LinkedIn)
SOCIAL MEDIA MANAGEMENT ROLES
• Digital or marketing background• Ability to be flexible• Multi-disciplinary• Ability to rally stakeholders
across an organization• Ability to lead cross-departmental
initiatives• Has a customer-centric vision• Have a strong personal social
media presence
WHY IS IT IMPORTANT
• Customers’ power and influence over business
• Collaborative nature of customer-company relationships
• Evolution of customer service delivery
• The expectation of enhanced customer experiences
• Impact on all business functions including R&D, HR and IT
RESPONSIBILITIES
1) Solidify the investment2) Establish a team3) Establish protocols4) Develop and implement strategy5) Develop content formulas6) Develop systems for measurement7) Identify appropriate tools8) Evolve9) Encourage buy-in10) Train
SOLIDIFY THE INVESTMENT
• Identify needs
• Allocate budget
• Allocate staff
• Adjust accordingly
ESTABLISH A TEAM
IDENTIFY NEEDS
DELEGATE RESPONSIBILITIES
INTERNALLYHIRE AN AGENCYHIRE A CONTRACTOR
ESTABLISH PROTOCOLS
• Define scope and objectives
• Be clear about compliance
• Be clear about approval
• Protect proprietary information
• Have guidelines for all scenarios
• Limit liability
DEVELOP AND IMPLEMENT STRATEGY
• Establish social media goals
• “Whole picture” approach
• Identify appropriate platforms
• Outline and implement appropriate tactics
• Scalable / Deployable
DEVELOP A CONTENT FORMULA
• Perform research
• Develop an editorial calendar
• Determine how and when content will be posted
• Evaluate
DEVELOP SYSTEMS FOR MEASUREMENT
• Reach
• Engagement
• Acquisition
• Conversion
• Influence
IDENTIFY USEFUL TOOLS
• Hootsuite
• Buffer
• TweetDeck
• Social Mention
• Tweet Reach
EVOLVING WITH THE SOCIAL LANDSCAPE
• Evolve with social media
• Champion embracing “what’s new” and innovative
• Ensure strategies don’t become stale and stagnant
ENCOURAGING BUY-IN
• Get the C-Suite on board
• Demonstrate potential and successes
• Encourage and acknowledge teamwork
TRAINING
• Ensure that social media staff are knowledgeable of current social media strategies and best practices
• Ensure that staff are well familiar with all management tools used in-house
• Help staff stay abreast of new and emerging platforms
• Offer incentives for leadership in this area
QUESTIONS
Send a Tweet to @SMMagic