Turn Your Social Media Turn Your Social Media Connections Into Face to Face Connections Into Face to Face

MeetingsMeetings

Debbie Kirkland, Realtor Debbie Kirkland, Realtor

e-Pro, SFRe-Pro, SFR

Debbie Kirkland, RealtorDebbie Kirkland, Realtore-Pro, SFRe-Pro, SFR

20 years in Dentistry20 years in DentistryInstructor at Tallahassee Community CollegeInstructor at Tallahassee Community CollegePractice Management ConsultingPractice Management ConsultingRealtor Since 2002Realtor Since 2002Local and State Association DirectorLocal and State Association DirectorGovernmental Affairs, RPAC Chair, TBRGovernmental Affairs, RPAC Chair, TBREmerging Technology Committee, FAREmerging Technology Committee, FARSocial Media For Realtors – Sharer of Social Media For Realtors – Sharer of KnowledgeKnowledge

What I am,..and What I am NotWhat I am,..and What I am Not

I am a Realtor who “get’s it” about social mediaI am a Realtor who “get’s it” about social mediaI am a Mom of 20 year olds – who don’t get that I am a Mom of 20 year olds – who don’t get that I get it yet.I get it yet.I am a grateful student of many more seasoned I am a grateful student of many more seasoned social media expertssocial media expertsI am willing to share what I know – and have funI am willing to share what I know – and have fun

What I am Not:What I am Not:A Commercial Realtor!A Commercial Realtor!A Social Media Guru or Ninja or SpecialistA Social Media Guru or Ninja or Specialist

Social Media Social Media

It’s a tool that accompanies your present It’s a tool that accompanies your present business strategies and marketing business strategies and marketing

networks.networks.

It’s really just a BIGGER network, a It’s really just a BIGGER network, a BIGGER venue, a BIGGER event,....BIGGER venue, a BIGGER event,....

Social Media is not a Social Media is not a standalone strategy. standalone strategy.

Goals of this WebinarGoals of this Webinar

Help You Understand the Theory of Help You Understand the Theory of “Social” Media“Social” Media

Understand 3 Concepts of Why You Use Understand 3 Concepts of Why You Use Social MediaSocial Media

To Give You Ideas on how To Facilitate To Give You Ideas on how To Facilitate Face to Face Meetings With your Face to Face Meetings With your CustomersCustomers

The Principle of Social MediaThe Principle of Social Media

Social Media is not about marketing, Social Media is not about marketing, in fact, it should not be! in fact, it should not be!

Benefits and Uses For a Commercial Realtor Benefits and Uses For a Commercial Realtor Community DevelopmentCommunity DevelopmentProduct IntroductionProduct IntroductionDemand GenerationDemand GenerationLead Gathering and NurturingLead Gathering and NurturingReputation ManagementReputation ManagementAnd more........... It’s About RelationshipsAnd more........... It’s About Relationships

Social Media’s Return on Investment is hard Social Media’s Return on Investment is hard to measure.to measure.

It doesn’t happen overnight It doesn’t happen overnight You are building a community of contactsYou are building a community of contactsBuilding your image increases personal Building your image increases personal brand awarenessbrand awarenessIf done right, you will become the expertIf done right, you will become the expertIt’s becoming a necessityIt’s becoming a necessity

““Should I pay someone to do this for me, or do it Should I pay someone to do this for me, or do it myself?”myself?”

1 + 1 = 247247x247 = ?

How Do You Become the Expert?How Do You Become the Expert?

Say It.Say It.Blog It.Blog It.Get Others to Read About It.Get Others to Read About It.

Watch. Listen. Offer Expertise.Watch. Listen. Offer Expertise.Blog it Again and Aggregate to your Social Media Sites Blog it Again and Aggregate to your Social Media Sites Ask For Recommendations, Accept ComplimentsAsk For Recommendations, Accept Compliments

Say it Again. Give them Reasons To Believe It.Say it Again. Give them Reasons To Believe It.You are Your Best ResourceYou are Your Best Resource

Your Blog Your Blog Your Professional DiaryYour Professional Diary

Emphasize your role as an expert.Emphasize your role as an expert. Address Your Niche MarketAddress Your Niche Market Provide Community InformationProvide Community Information Are Demographics Important to your customersAre Demographics Important to your customersShowcase Plats,3-D Floor Plans, Conceptual Showcase Plats,3-D Floor Plans, Conceptual Designs, Aerial ViewsDesigns, Aerial Views

Is Your Static Website Enough?Is Your Static Website Enough?Do customers want to read, or to interact?Do customers want to read, or to interact?

Is Your Static Website Enough?Is Your Static Website Enough?Do customers want to read, or to interact?Do customers want to read, or to interact?

Wanna Look or Wanna Wanna Look or Wanna Take it for a spin?Take it for a spin?

How About you?How About you?

If I Were A CCIM,..If I Were A CCIM,..

I’d look into tools that would make me look good. I’d look into tools that would make me look good. People are visual. People are hungry for the People are visual. People are hungry for the graphics, assemblers of information.graphics, assemblers of information.

Like: Like: CCIMREDEXCCIMREDEX , , Site To Do BusinessSite To Do Business . . LandVisionLandVision , , LseModLseMod, , ArgusArgus

Use SM to gather information you need to know Use SM to gather information you need to know and aggregators to supply to your customers.and aggregators to supply to your customers.

SOCIAL MEDIA = SOCIAL ECONOMICSSOCIAL MEDIA = SOCIAL ECONOMICS

3 Concepts- Why you Should Use 3 Concepts- Why you Should Use Social MediaSocial Media

You are Building a NetworkYou are Building a Network– Potential CustomersPotential Customers– ContactsContacts

Get Found! Build Your Brand Get Found! Build Your Brand – This is NOT business as usualThis is NOT business as usual

You Have New Opportunities You Never Had You Have New Opportunities You Never Had BeforeBefore– Corporate R & D staff are younger and youngerCorporate R & D staff are younger and younger– Work days are longerWork days are longer– Your out of area customers are on the internetYour out of area customers are on the internet

1. You Are Building A Network1. You Are Building A Network

Customers Customers

Other Industry MembersOther Industry Members

People Who Help You Do BusinessPeople Who Help You Do Business

Community Leaders Who Need Your Community Leaders Who Need Your ExpertiseExpertise

A TeamA Team

2. Get Your Brand Found!2. Get Your Brand Found!

This is NOT business as usual. Your customers This is NOT business as usual. Your customers now demand instant information.now demand instant information.

Use FacebookUse FacebookTwitterTwitter

LinkedInLinkedInTumblrTumblr

You-TubeYou-TubeFlickrFlickr

Know how each of these works and how to get Know how each of these works and how to get them back to your Website and Blogthem back to your Website and Blog

3. You Have More Opportunities 3. You Have More Opportunities Than Ever BeforeThan Ever Before

Get Face To Face With your Get Face To Face With your CustomersCustomers

Utilize the face to face tools that are at your Utilize the face to face tools that are at your fingertips. (aka Social Media Tools)fingertips. (aka Social Media Tools)

Be a Thought Leader...Be a Thought Leader...

Utilize the staff that you have who are savvy Utilize the staff that you have who are savvy enough to run your social media profiles.enough to run your social media profiles.

Social Media ToolsSocial Media ToolsA Quick OverviewA Quick Overview

Facebook:Facebook:– Over 400 Million Users and GrowingOver 400 Million Users and Growing– It’s humanizing. People want to know who they are It’s humanizing. People want to know who they are

doing business with.doing business with.– Would a Fortune 500 company want to know what Would a Fortune 500 company want to know what

kind of person they are going to hire?kind of person they are going to hire?

Twitter: Over 100 Million usersTwitter: Over 100 Million users– The most “viral of all networks.The most “viral of all networks.

Linkedin: Linkedin: – Professional to ProfessionalProfessional to Professional

TwitterTwitter

Over 100 Million users – the Over 100 Million users – the most “viral of all networks.most “viral of all networks.Conversations among Conversations among contactscontactsEngage business experts, Engage business experts, trends, terms, keywordstrends, terms, keywordsUse Aggregator, link Use Aggregator, link shortener, photo applicationshortener, photo applicationEnter your BLOG posts!!Enter your BLOG posts!!It’s STILL a Social Site!It’s STILL a Social Site!

You’re going to LEARN by following others

Broker to Broker, Broker to Broker, Broker to ProfessionalBroker to Professional

LinkedInLinkedIn– Much more professional networkMuch more professional network– Connect with professionalsConnect with professionals– Use Outlook LinkedIn Toolbar for contact Use Outlook LinkedIn Toolbar for contact

management.management.– Join Groups, EngageJoin Groups, Engage

Commercial Brokers are Used to Networking Commercial Brokers are Used to Networking Use LinkedIn to send invites to Special EventsUse LinkedIn to send invites to Special Events

LinkedIn GroupsLinkedIn Groups

Over 55 Million Users in over 200 CountriesOver 55 Million Users in over 200 CountriesExecutives from ALL Fortune 500 Executives from ALL Fortune 500

Companies are on LinkedInCompanies are on LinkedIn

See the Opportunities Yet?See the Opportunities Yet?

Regional NetworkingRegional NetworkingGroup InteractionGroup Interaction

One on One ConversationsOne on One Conversations

Who Knows Who?Who Knows Who?

Facilities Management- know business ownersFacilities Management- know business owners

Economic Development – know upcoming Economic Development – know upcoming zoning changes and projectszoning changes and projects

HR Managers – Know Staff, CEO’s, BOD’sHR Managers – Know Staff, CEO’s, BOD’s

Offer Commercial Property Education Classes to Offer Commercial Property Education Classes to BusinessesBusinesses

Organize a Facility TourOrganize a Facility Tour

Link.Engage.GiveBackLink.Engage.GiveBack

Things to RememberThings to Remember

Build Your BrandBuild Your BrandAre you a Large Company?Are you a Large Company?

Identify Your AudienceIdentify Your Audience

How to Handle Brand ConsistencyHow to Handle Brand ConsistencyEstablish a Social Media ProtocolEstablish a Social Media ProtocolOffer Social Media TrainingOffer Social Media TrainingShow Your ExpertiseShow Your ExpertiseBuild Credibility and TrustBuild Credibility and Trust

*The Virtual Face To Face*The Virtual Face To Face

Extend Your HandExtend Your Hand

– Share In-Real Life Network EventsShare In-Real Life Network Events– Share Charity EventsShare Charity Events– Share Your Big SaleShare Your Big Sale– Share Your Staff’s AccomplishmentsShare Your Staff’s Accomplishments– Hold Broker to Broker EventsHold Broker to Broker Events– Sponsor a “Tweet-Up” for Your Network of Sponsor a “Tweet-Up” for Your Network of

Professionals before/after ConferencesProfessionals before/after Conferences

*Get Up Get Out and Get Blogging*Get Up Get Out and Get Blogging

Get Found. – Invite Others To Your Profiles Get Found. – Invite Others To Your Profiles

Grow “Organically” Grow “Organically”

Centralize Your Social Media ProfilesCentralize Your Social Media Profiles

Your Website is your Central HubYour Website is your Central Hub

Compliment Your Blog by Sharing a Tweet Compliment Your Blog by Sharing a Tweet and posting on Facebookand posting on Facebook

*Get In-Sync*Get In-Sync

Create a Dynamic, Interactive WebsiteCreate a Dynamic, Interactive WebsiteKey Elements:Key Elements:

Your Contact InformationYour Contact Information

Lead Generation – ASK the question!Lead Generation – ASK the question!

Introduction VideoIntroduction Video

SEOSEO

Information and Lots of ItInformation and Lots of It

Point all your social media profiles, tools and Point all your social media profiles, tools and posts to your Blog and Websiteposts to your Blog and Website

Is Social Media a Fad?Is Social Media a Fad?http://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

34 Tools for Commercial Real Estate Brokers:34 Tools for Commercial Real Estate Brokers:

http://tinyurl.com/2cldbmphttp://tinyurl.com/2cldbmp

Real Estate BarCamp OrlandoReal Estate BarCamp Orlando

August 25, 2010August 25, 2010

At Florida Realtors ConferenceAt Florida Realtors Conference

Rosen Shingle ResortRosen Shingle Resort

http://rebarcamporlando.comhttp://rebarcamporlando.com

Thank you.... It was a pleasureThank you.... It was a pleasure

Debbie Kirkland

Armor Realty of Tallahassee

850-212-0440

debbiekirkland@HomeSalesOfTallahassee.Com