Social Media Made Simple - at PodCamp Cleveland 2011
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Transcript of Social Media Made Simple - at PodCamp Cleveland 2011
Social Media, Made Simple
PodCamp Cleveland 2011April 30, 2011
Social Media
• What it is– Examples of use– Basic concepts
• Overviews– Twitter– Facebook– LinkedIn
• Rules of Engagement: Etiquette
Slightly Edited Me
3
Social Network
Me
Friend
Friend
Friend
Family
Family
Neighbor
Social Media
• New term for communicating using technology
• Shorter, faster, less formal• Still developing
Balance
Personal Professional
7
Personal
Keep in Touch
Share Information
Discuss
11
Professional
Colleagues, Future Client/Boss
upa
Variety of Tools
Basic Concepts
Lee LeFever, Common Craft, LLC
15
Profile
• About you• First Impression• Your message to the world• Public
Your Avatar
• Many options– Image?– Eye Contact?– Clearly identifiable?– Personality?
Status
• What you are thinking, doing, interested in• Share funny, thoughtful things
Status
My Facebook
• Friends– Personal– Politics, religion, etc.
My LinkedIn
• Professional– Work– Limited personal
My Twitter
• Edited Mixture– Mostly work– Some personal– Light politics
Friends & Family
• Sharing– What you like– Who you know– What you know
• Playing games, interacting• Finding people and organizations
28
29
Share
Me
Learn
Engage
30
Feature Rich
• Make new connections– People– Groups– Companies
• New opportunities– Jobs– Events
• Research opportunities
33
34
ShareMe
Learn
Engage
Tweets with my Tweeps
• Short messages about anything• 140 Characters (longer ones allowed)
37
38
ShareMe
FollowersLearn
Managing InformationShare
Learn
Engage
Rules of the GameSocial Media Etiquette
1. Be Real
• Lying is much more difficult than telling the truth.– You have to remember what you say.
2. Add Value
• Before posting ask yourself: – How is this providing value to the conversation? – To the community?
• Talking about your product or service can be considered valuable
• In most communities, it is unwelcome and intrusive
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
3. Collaborate & Share
• Work with others• Be nice, we’re all sisters and brothers• Do good• Share time, information and knowledge
• “Sharing is the fuel of the conversation engine.”
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
4. Do not assume privacy
• Be responsible and purposeful• Good– Get a kidney1
– Find a partner, sibling2 and/or job• Bad– Future employers– Family– Frienemy
1. http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/2. http://facebooklogin.net/news/missing-sibling-found-through-facebook/
5. Do not believe everything
http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html
6. Give Kudos
• Be generous• Give praise • Retweet posts– Commenting adds value
• “Like” things
10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/
Expand Your Reach & Opportunities
47
How Will You Participate?
48
Contact
Carol J. SmithCell: (773) 218-6568Email: [email protected]
Twitter: @carologicFacebook: https://www.facebook.com/carologic
LinkedIn: http://www.linkedin.com/in/caroljsmith