Social Media Leader Overview
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Proprietary Information Copyright Social Media Leader 2011 An Overview
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Social Media Marketing 101 and overview of SocialMediaLeader's marketing solutions.
Transcript of Social Media Leader Overview
Proprietary Information Copyright Social Media Leader 2011
An Overview
Social Media Marketing 101
Traditional Media - Broadcast Function
(one-way)
TV
Radio
Billboards
Newspapers
Product
Social Media - Engagement Function
(2-way)
Product
Social Media
- 2-Way Engagement
Social Media
- Engages your Prospect (2-way)
- Real time
- Quick
- Easy
- “Free”
- Spontaneous
- Social
- Friendly
- Human
Best Of Both Worlds - Mindshare Domination
TV
Radio
Billboards
Newspapers
http://adage.com/mediaworks/article?article_id=127454
High Engagement provides you with the ideal business environment
Why do you think golf is so popular among business people?
Traditional Engagement Tools
Increases No. Of Prospects You Can Reach
Mobile Engagement Tools – Hot!
New Engagement Tools
Increases No. Of Prospects You Can Reach
Businesses All Over The World Want To Market Using Social
Media For The Following Reasons…
1. It’s FREE
They save tens of thousands of dollars in advertising costs
2. Leverage
When a Facebook or Twitter user interacts (comments or responds) with the business
owner on FB or Twitter, the user’s FB friends or Twitter followers can see the conversation (and discover the business
owner).
They can reach out to Prospects they never would be able to, if they stick to traditional
media.
What Is Social Media?
Social = People Interacting With Each Other
Social = People Interacting With Each Other
Media = Plural of “Medium”
“Medium”
Newspapers
Radio
TV
Internet
Social Media = Social Internet
Social Media is all about “Engagement”
Social Media for business and marketing is all about engaging
your Prospects in the company of other people…
…who are looking at your interaction or listening to your
conversation
Social Media – For Fun
Social Media – For Business You’re engaged with another party, and others are
listening to your conversation
What are Social Internet sites?
Which Are The Most Important?
500 Million Ac+ve Facebook Users !!
10 Billion+ Tweets Sent on Twi=er Since 2006
126 Million -‐ The number of blogs on the Internet.
2 Billion Videos Are Streamed Each Day On YouTube!
Your Organization’s Basic Social Media
Strategy
Website
Physical or Online Store
Mailing List
Social Media Manager
The Social Media A-‐Team
Social Media A-‐Team
1. Social Media Accounts Setup Master
-‐ Graphics
-‐ FB Personal Account Setup
-‐ FB Fan Page Setup With Customized Landing Page Design
-‐ Twi=er Personal Account Setup
-‐ Twi=er Company Account Setup
-‐ Twi=er Background Design
Social Media A-‐Team
1. Social Media Accounts Setup Master
-‐ YouTube Account Setup
-‐ YouTube Channel Background Design
-‐ Blog Setup with blog theme compa+ble with website
-‐ Blog plug-‐ins setup
-‐ Blog setup tes+ng
Social Media A-‐Team
1. Social Media Accounts Setup Master
-‐ Mailing List Setup
-‐ Pop-‐Up Window/Slide In Ads Setup (Op+onal)
-‐ Integra+on of all Social Media Accounts: Twi=er <-‐> Facebook <-‐> YouTube <-‐> Blog <-‐> Mailing List
(for them to update each other)
-‐ Se\ng up Google Analy+cs to analyze website traffic
1. Personal Profile
2. Fan Page 1. Mailing List
so_ware
1. Personal Account
2. Company Account
Integra+on of your web proper+es
Social Media A-‐Team
2. Updates/Tweets/Blog Posts Writer
-‐ Researches for proper materials to be made into updates/tweets/blog posts
-‐ Writes updates/tweets to be published every single day across Social Media Accounts
-‐ Writes blog posts to be published every week
Social Media A-‐Team
3. Engager
-‐ Searches for other users’ updates/tweets that are worth responding to
-‐ Provides intelligent responses to other users’ updates/tweets
-‐ Engages other users as much as possible to get their network of friends to no+ce you
Social Media A-‐Team
4. Befriender
-‐ Looks for targeted users to befriend (Facebook) and to follow (Twi=er)
-‐ Accepts FB Friend requests only if they’re from people you’re targe+ng or they can help you meet your objec+ves
-‐ FB Personal Account has a limit of 5,000 friends so you need to choose your friends very carefully
Social Media Manager
-‐ Manages Social Media A-‐Team to ensure deliverables are done on +me
-‐ Liaises with your company representa+ve to get company logos, informa+on and other materials for Social Media
marke+ng setup and work to proceed
-‐ Provides you with a Social Media Manager and an A-‐Team to manage your Social Media
Marke+ng campaigns/services
-‐ Updates will be made every single day on one of your Social Media accounts
-‐ Fee is a frac+on of what you would pay to hire your own team
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