Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
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IN POLAND SOCIAL MEDIA LANDSCAPE Dawid Pacha Babel Camp 31.09.2013
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The list of Polish social media websites and services.
Transcript of Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
IN POLAND
SOCIAL MEDIA LANDSCAPE
Dawid PachaBabel Camp31.09.2013
DAWIDPACHALecturer :
Event organizer :
Social Media Consultant:
Startup Co-founder:
Warsaw School of Economics
#CZWRTK, MakerSpace
Społem, Mitu, New Agency
Social Desk, Fantastisch, Real Deal
SOCIALWEB
SOCIALCLOUD
SOCIALINDUSTRY
AGENCIES
PEOPLE
EVENTS
B2C
WEBSITES
APPS
B2B
TOOLS
VENDORS
SOCIALIZER: SUCCESS STORY
• Created in mid-2010
• First months: Microsoft, Ford, Volvo, Samsung, Polpharma
• IPO after 18 months
•Now: Socializer, Lubię To and Socialformance
• 01.2013 - 06.2013 - 2 MLN Euro revenue, 125 K Net Income
ŁUKASZMISIUKANIS
PKT: LONG TAIL STORY
• started: mid-2011
•mass market, small companies and brands
• economy of scale, still growing
• They are not the only one: Panorama Firm, Home.pl, Zumi.pl
1 MLN Euro
in6 months
CZWARTEK SOCIAL MEDIA
• started: in Warsaw May, 2011
• first meeting: 13 people
• today: 7 cities, 50-300 participants/month
• visit us, share your story!
CZWARTEK SOCIAL MEDIAWarszawa, Białystok, Kraków, Katowice, Szczecin, Łódź, Wrocław
STARTED SMALL GREW BIG
WITH LOVE
BLOGGERS, INFLUENCERS
TOMEKTOMCZYK
GRZEGORZMARCZAK
MADAMEJULIETTE
KASIATUSK
SOCIAL WEB
• Big national, domestic players
•Not many born globals
• If you want to enter Poland, do it fast!
18 000 000 USERS
37 000 000
PEOPLE
8 MLNACTIVE USERS
BIGGEST GAMING PLACE
STARTED IN 2006
MACIEJPOPOWICZ
1st SOCIAL
NETWORK-ING SITE
HOT OR NOT
USERS LIKE TO
PAY
RAFAŁAGNIESZCZAK
POLISH LINKEDIN
2,1 MLNACTIVE USERS
HEAD-HUNTERS
MARIUSZGRALEWSKI
POLISH TUMBLR
1,5 MLN USERS
/MONTH
POLISH DIGG
6,4MLN USERS
IN MAY,2013
350 000ACOUNTS
SINCE 2001400 000 USERS/
DAY
20 000ENTRIES/
DAY
OVER 300 000 BLOGS
2000 BLOG
POSTS/DAY
3 000COMMENTS
/DAY
OVER 1 MLN UU/MONTH
STARTED IN 2012
POLISHHUFFINGTONPOST
TOMASZLIS
WINNER OF MANY
CONTESTS
MICHAŁ SADOWSKI
FB, INSTAGRA
MINFLUENCER
TRACKING
KAMILBARGIEL
HISTORY FROM THE
START
GOOD IN FORUMS &
BLOGSSENTIMENT ANALYSIS
DR ANNAMIOTK
FIRST ONE ON
THE MARKET
NOT ONLY
SOCIAL MEDIA
SOCIAL MEDIA
ANALYTICSOPTIMIZATI
ON TOOLREPORTING
DR JANZAJĄC
FB APPS OUT OF
THE BOX
CUSTOMIZ. FLASH GAMES
PAWEŁJARCO
RUNS ON FACEBOOK NEWSFEED
REAL DEAL
COUPON CLOUD TOOL
LAUNCHSOON
REAL DEAL
• Social Media, Facebook Newsfeed and Mobile ready
•Deals are leads,
• Email reminders,
• All sort of deals, including free stuff
• PROMO https://realde.al/babelCamp
WHAT A GREAT AUDIENCE!THANK YOU :)
LET’S STAY IN TOUCH+48 600 947 052
www.NewAgency.pl@dawidpacha
