SOCIAL MEDIA LANDSCAPE BRIEFING / 10.09.2012AMANDA SEVASTI FAIRWEATHER

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MOBILE-FIRST VISUAL CONTENT

Engagement on video / visual posts – desire is there

Still not at developed market level (data cost & handsets)

Short & sweet wins

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#IGERSCAPETOWN #LOVEJOZI

Jump in Instagram users helped by Android

version.

Images / videos don’t have any language

barriers.

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SOCIAL TV COMES OF AGE IN SA

Catching up with developed markets

Live TV is a community event

Masterchef, Bar-One Manhunt, Intersexions, Idols

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CITIZEN JOURNALISM DRIVES RICH

CONTENTNews organisations without resource limitations rely on

citizen journalism.

Sponsored content opportunity.

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“NATIVE” ADVERTISING & MEDIA

Media planners need to work with publishers.

Collaboration to become as important as PR.