Social Media

Social MediaThe Effects on Organizations

In what ways does social media affect people and/or organizations who do not participate in them?

The Average Adult uses the Internet 36 Hours a Week.

Thats Almost a Full-time Job

Internet Usage has Gone Up117% Since 2004.

Top 4 Reasons for Use1. Maintaining a company profile page (66.6%);2. Using social networks to distribute press releases and news items (59.3%);3. Monitoring and responding to mentions of the company and its products (58%); and4. Interacting with bloggers and members of the traditional press (54.6%)

Free Advertisement Social Media offers organizations the ability to promote themselves for free on the internet.

The Like feature is a tool used to personalize what advertisements people see, based on what they like. Organizations can create a page or ad and be promoted for free to their target audience!

Monitoring Their ImageBeing online allows organizations to monitor what people on Facebook, Twitter, Blogger and other forms of social media are saying about them. By creating a page or account for themselves, they put out the positive image they want the consumer to see.

It is ExpectedRecently, the phenomenon of social media has made it so people expect to see the organization of interest on the web. When one isnt, it makes them see like they are behind the times, and not capable of competing in the modern world.

Uses

Being Unable to Connect Leads tooPeople not being able to get help on products/servicesPeople unable to keep up to date with the organizationPoor use of advertising and promoting

The Other SideNot only can people check up on organizations, but organizations can check up on people.

Knowing their ConsumerOn social networks, people who connect with the specific organization gives the opportunity to the organization to get the know their fan base.

Knowing their PromotersBy being apart of Twitter and Facebook, organizations can see whats going on with the athletes, actors and other celebrities that promote them. Such as Nike being online and monitoring what athletes that promote and wear them are doing, because it reflects the brand.

EmployeesSocial media allows organizations and companies to do quick and easy background checks on potential employees, to make sure they are a good person, will work hard and represent the company well. It also allows employees and people in the workplace to connect better and work with one another through emails and sharing mediums.

DONT BE THIS GIRL!

Employees Usage

Gaining Support90% of the top 50 Non-Profit Organizations are a part of Social Media, 40% of which have Gained Volunteers by Advertising the Need on Sites like Facebook and Twitter.

In Their Best InterestIt is in the best interest of organizations to use the resources given by Social Media.Those who choice not to participate in social media are negatively affected due to lack of exposure, advertisements, and not being able to connect to the vast majority of the population that already uses social media.

Social Media Opens Organizations to the World.

Bibliography http://www.bing.com/images/search?q=dumb+facebook+job+statuses&view=detail&id=82DE8A21295EED50269C1EAC3778C500A4A8CDA9&first=0&FORM=IDFRIRhttp://www.masternewmedia.org/business-applications-of-social-media-inside-organizations-social-networks/http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htmhttp://www.techsoup.org/learningcenter/internet/page7935.cfmhttp://www.techsoup.org/learningcenter/internet/archives/page9215.cfm

THANK YOU!By Kate Wolf