Social Media - Jan 4, 2012

@carolhagen www.hagenbusiness.com@carolhagen www.hagenbusiness.com

Make the Most of Social Make the Most of Social Media in Your BusinessMedia in Your Business

Guiding you thru the SM Maze Guiding you thru the SM Maze to Develop Your Best to Develop Your Best

StrategyStrategy1/4/121/4/12


Social StatsSocial Stats

Facebook – 800M worldwideFacebook – 800M worldwide

LinkedIn – 135M worldwideLinkedIn – 135M worldwide

Twitter – 8% of US populationTwitter – 8% of US population

Google+ - fastest growing and +1 benefitsGoogle+ - fastest growing and +1 benefits

YouTube – Google owned – 3 billion YouTube – Google owned – 3 billion views/day (70% outside US)views/day (70% outside US)


NeuroMarketingNeuroMarketing

Pictures – FlickR, PicasaPictures – FlickR, Picasa

Videos – YouTube, Screenr, MailVuVideos – YouTube, Screenr, MailVu

Recommendations/TestimonialsRecommendations/Testimonials

Emotions & SubconsciousEmotions & Subconscious

BrainBrainfluencefluence by Roger Dooley by Roger Dooley


Forrester’s 4-Step Approach to set Forrester’s 4-Step Approach to set Social StrategySocial Strategy


Where is Your Audience?Where is Your Audience?

B2B – LinkedInB2B – LinkedIn

Techies in Google+ & TwitterTechies in Google+ & Twitter

B2C (services) – Facebook & G+B2C (services) – Facebook & G+

Remember – 93% of all on-line business Remember – 93% of all on-line business opportunities begin with a searchopportunities begin with a search


3 Trends3 Trends

Mobile – Pulse, Currents, FlipboardMobile – Pulse, Currents, Flipboard

LocalLocal

SocialSocial

Your website or Hub must be optimized Your website or Hub must be optimized with these trends in mindwith these trends in mind

Content submission with FeedBurner, Content submission with FeedBurner, FeedBlitz, NetworkedBlogs, BlogCatalogFeedBlitz, NetworkedBlogs, BlogCatalog


Know Your KeywordsKnow Your Keywords

WordsWords

PicturesPictures

MessagesMessages

Storytelling not traditional SellingStorytelling not traditional Selling

InBoundWriter.comInBoundWriter.com


Strategic PlanStrategic Plan

Who Who WhatWhatWhereWhereWhenWhen

LinkedIn/Twitter Peak (lunchtime)LinkedIn/Twitter Peak (lunchtime)Facebook (breakfast/after work/weekends)Facebook (breakfast/after work/weekends)Business Blog (weekends & lunchtime)Business Blog (weekends & lunchtime)


Editorial Calendar & ActivityEditorial Calendar & Activity

Blog 1-5x/weekBlog 1-5x/weekUpdate Status in LI 1-2x/weekUpdate Status in LI 1-2x/weekShare content in Groups 1/mo?Share content in Groups 1/mo?Be helpful - dailyBe helpful - dailyTweet 5x/day, RT or mention others- avoid Tweet 5x/day, RT or mention others- avoid sellingsellingComment- other Blogs, Group Discussions, etcComment- other Blogs, Group Discussions, etc

Keyword focused! Inbound attractionKeyword focused! Inbound attraction


LinkedInLinkedIn

HeadlineHeadline

Website URLs Website URLs

Vanity URL – email signatureVanity URL – email signature

Summary, Specialties – keywordsSummary, Specialties – keywords

GroupsGroups

Applications-Wordpress, Slideshare, Box.net, Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by AmazonGoogle Presentations, Reading List by Amazon

Company Profile with Products/Services Company Profile with Products/Services


Is Your LinkedIn Profile Effective?Is Your LinkedIn Profile Effective?


LinkedIn Company ProfileLinkedIn Company Profile


Company Page AnalyticsCompany Page Analytics


TwitterTwitter

Twitter is Worldwide but has options to Twitter is Worldwide but has options to send to just your connections, or privately.send to just your connections, or privately.

Twitter Search – Keywords, HashtagsTwitter Search – Keywords, Hashtags

Follow keyword Top InfluencersFollow keyword Top Influencers

Find local followersFind local followers

HootSuite, MarketMeSuite or TweetdeckHootSuite, MarketMeSuite or Tweetdeck

Share, Compliment, Retweet, RepeatShare, Compliment, Retweet, Repeat


What Makes A Good Tweet?What Makes A Good Tweet?

Headline – Top 10, How to, etcHeadline – Top 10, How to, etc

Hashtags - #business #iPad #yourkeywordHashtags - #business #iPad #yourkeyword

Hyperlink to more contentHyperlink to more content

Always give credit to the original author – Always give credit to the original author – mention their twitter handle either: mention their twitter handle either:

RT @carolhagen or via @carolhagen to RT @carolhagen or via @carolhagen to attract the author to you.attract the author to you.


What makes a Good Tweet?What makes a Good Tweet?


FacebookFacebook

Timeline Timeline

Use pictures, videos or hyperlinksUse pictures, videos or hyperlinks

Over 5000 potential friends – FB PageOver 5000 potential friends – FB Page

Custom Landing PageCustom Landing Page

Incorporate BlogIncorporate Blog

Consider AdsConsider Ads


Be helpfulBe helpful


Share Stories/NewsShare Stories/News


Laugh & Be Human Laugh & Be Human All work & No Play makes you appear boringAll work & No Play makes you appear boring


Google+Google+

Circles - message targeted groupsCircles - message targeted groups

Hangouts – 10 way video conf callHangouts – 10 way video conf call

+1 on more websites than FB Likes+1 on more websites than FB Likes

Edit your postsEdit your posts

Control of 5 picture series for profileControl of 5 picture series for profile

G+ Company Page fills search results G+ Company Page fills search results

+1s impact SEO rankings +1s impact SEO rankings


Blogging BenefitsBlogging Benefits

Good Content generates inbound Good Content generates inbound marketingmarketing

Search engines Search engines

Social sites & people see good content as Social sites & people see good content as influential.influential.

Keyword rich content – Expert StatusKeyword rich content – Expert Status

Options: Wordpress, Tumblr, BloggerOptions: Wordpress, Tumblr, Blogger


Links to MeLinks to Me

http://http://www.hagenbusiness.comwww.hagenbusiness.com/blog//blog/ http://carolhagen.wordpress.comhttp://carolhagen.wordpress.comwww.linkedin.com/in/carolhagenwww.linkedin.com/in/[email protected]@hagenbusiness.com602-570-7289602-570-7289@carolhagen@carolhagenhttps://plus.google.com/u/0/103099583052https://plus.google.com/u/0/103099583052997160382/about997160382/about

Social Media - Jan 4, 2012

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