Social Media & Its Use in Transportation Projects
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Social Media &
Its Use in
Transportation Projects
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http://youtu.be/3SuNx0UrnEo
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The rules are changing
Social Media & Its Use in Transportation Projects
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Not participating is
likehiding the
puzzlepieces
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Don’t let others tell our story
Social Media & Its Use in Transportation Projects
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Implementing social media on a
transportation project
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Microblogging
Social Media & Its Use in Transportation Projects
At least 38 state DOTS are using Twitter
Alaska
Hawaii
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Illinois DOT
Social Media & Its Use in Transportation Projects
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Social Media & Its Use in Transportation Projects
Tennessee DOT
MultipleTwitter
Accounts
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http://www.twitpic.com/photos/CapeTownFreeway
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Summary of Content on DOT Twitter Accounts
Social Media & Its Use in Transportation Projects
•Accidents•Congestion•Tips/Advice•General Information•Lane Closures/Changes•Incidents•Publications•Emergencies
•Public Hearings/Docs•Policies•Legislation•Program Information•Transpo Alternatives•Research•Networking•Q&A Sessions (Chats)
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http://wsdotblog.blogspot.com
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http://www.flickr.com/photos/wsdot
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http://www.facebook.com/pages/SDCountyDPW
“Plowing & Sanding Operations continue on mountain roadways. North end Sunrise Hwy remains closed, chains required elsewhere. Chains also required on Palomar Mtn, Montezuma Valley Rd, San Felipe. Complete rundown at http://sdcdpw.org/emergency”
Social Media & Its Use in Transportation Projects
http://www.facebook.com/IllinoisDepartmentofTransportation
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Augmented Reality
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Facebook PageTwitterYouTube
CarmageddonClosure of 405 Freeway in LA
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“a unified corridor of commerce between two of the major commercial and tourism centers in the Midwest”
—May 25 resolution in the General Assembly (per www.dailyherald.com)
Chicago – Kansas City Expressway
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Social Media & Its Use in Transportation Projects
Can social media be applied here?
Promote the route as a destination
Allow for check-ins tied to promotions along the route
Integrate gaming elements
Encourage drivers along the route to engage with social media
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What Next?
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Check your agency’s social media policy
Social Media & Its Use in Transportation Projects
Who is your audience & what are you trying
to accomplish?
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Increase Your Communication Skills
Offline and Online!
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Participate!
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http://www.publicworksgroup.com
http://www.munigov.orghttp://www.govloop.com
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A new century is at hand, and a fast spreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor, and reinvent government . . .”
- An article about the telephone, 1898
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Thank You! Questions?
Contact Information:
Pam Broviak, PECity of [email protected]
Public Works [email protected]
Twitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSkype: Pam.BroviakSlides at: http://www.slideshare.net/publicworksgroup
Social Media & Its Use in Transportation Projects