Consumer motivations for providing electronic word-of-mouth in ...
Social Media Is The Electronic Form of Word-of-Mouth Advertising
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Transcript of Social Media Is The Electronic Form of Word-of-Mouth Advertising
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Social Media Is The Electronic Form of Word-of-Mouth Advertising
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Think back to the olden days and about how you would make purchase decisions.
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Remember when you used to be in the market for a high-priced item like a refrigerator or an automobile,
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or even services like hairdressers or painters?
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What would you do?
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You’d ask your friends, family members, and co-workers which one they bought or which one they use.
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Social media is the electronic form of word-of-mouth advertising…
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…but it spreads much faster, easier and has the potential to reach a lot more people than the traditional offline method.
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Your Consumers Use Social Media: No matter what product or service you offer to your consumers…
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They are talking about it on their social media. Your Consumers Share on Social Media…
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About one in five happy customers shares good news or appraisals on products or
services with their social media contacts.
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Marketing 101 is that you, as a business,need to be where your audience is.
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Your audience is on social media.
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Social Media is only part of the Marketing Puzzle...
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When you combine your social media marketing efforts with all of your other marketing efforts,
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…you have the opportunity to reach consumers, business owners, audiences, and target markets
that you may not otherwise have the chanceto get in front of and convert into customers.
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Quite frankly, nobody buys so much as a pair of socks these days without turning to their
friends on social media outlets.
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From socks and underwear to technology and cars,take a look around and you’ll see all sized companies
using social media networks …
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…to advertise and promote their products, run contests, elicit feedback from customers, and interact
with current and potential customers on a regular basis.
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When these conversations are taking place, you want to be right in the middle of the mix rather
than left behind in your competition’s dust.
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Want help using social media effectively?
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