Social Media is Not an Orphan

31

description

Learn the principles of developing a multi-platform social media strategy. Understand how social media links to brand strategy and business strategy.

Transcript of Social Media is Not an Orphan

Page 1: Social Media is Not an Orphan
Page 2: Social Media is Not an Orphan
Page 3: Social Media is Not an Orphan
Page 4: Social Media is Not an Orphan

}WHAT’S THE FUSS ABOUT

SOCIAL MEDIA ANYWAY? {

Page 5: Social Media is Not an Orphan
Page 6: Social Media is Not an Orphan
Page 7: Social Media is Not an Orphan
Page 8: Social Media is Not an Orphan
Page 9: Social Media is Not an Orphan
Page 10: Social Media is Not an Orphan
Page 11: Social Media is Not an Orphan
Page 12: Social Media is Not an Orphan
Page 13: Social Media is Not an Orphan
Page 14: Social Media is Not an Orphan
Page 15: Social Media is Not an Orphan
Page 16: Social Media is Not an Orphan
Page 17: Social Media is Not an Orphan
Page 18: Social Media is Not an Orphan
Page 19: Social Media is Not an Orphan
Page 20: Social Media is Not an Orphan
Page 21: Social Media is Not an Orphan
Page 22: Social Media is Not an Orphan
Page 23: Social Media is Not an Orphan

APPEAL TO EMOTIONS &

A SENSE OF ADVENTURE. DEVELOP IDENTIFICATION

& BRAND LOYALTY.

Page 24: Social Media is Not an Orphan
Page 25: Social Media is Not an Orphan

- Breaking news & information

- Quick contact centre- Live interaction &

engagement - Knowledge

- Video archives- Live streaming- Product demos

- Photos- Promotions- Competitions- Events Calendar

- Platform for reaching professionals

- Recruitment platform- Reports archive- Press releases

- Central hub for all content- Media centre- Contact information- Corporate profile

- Hangouts - Circles

- Case studies/testimonials- Articles- Interactive discussions- Community building

Page 26: Social Media is Not an Orphan
Page 27: Social Media is Not an Orphan
Page 28: Social Media is Not an Orphan
Page 29: Social Media is Not an Orphan
Page 30: Social Media is Not an Orphan
Page 31: Social Media is Not an Orphan