Social Media Introduction - Gravity Switch
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Transcript of Social Media Introduction - Gravity Switch
![Page 1: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/1.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Social Media Introduction
February 24, 2011
Northampton Chamber of Commerce
gravity switchNice people. Award-winning process. Websites done right.
![Page 2: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/2.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Overview
01. Introductions
02. Twitter
03. Facebook
04. LinkedIn
05. Managing Social Media
06. Tips and Tricks
07. Questions
![Page 3: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/3.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who I Am / What I Do
derek allard [email protected]
Website designer / programmer
Website marketer (SEO / Social Media / PPC)
Maximize value of website
Return On Investment (ROI)
![Page 4: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/4.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who Are You?
Do you use Twitter?
Do you use Facebook?
Do you use LinkedIn?
What has your experience been?
What do you want from this workshop?
![Page 5: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/5.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
This Workshop Will Help You
Understand potential of social media
Get started with social media
Setup accounts and related tools
Define strategies for social media
Avoid common pitfalls
![Page 6: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/6.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Workshop Materials
Presentation is posted at
http://www.gravityswitch.com/sm-chamber
![Page 7: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/7.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
![Page 8: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/8.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Twitter Overview
Microblogging service
Launched in March 2006
145 million registered users (Sep 2010)
Exponential growth 2008-2010
![Page 9: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/9.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use Twitter?
Connect with customers / clients
Meet new people and new markets
Promote your goods and services
Become the expert
![Page 10: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/10.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Set Up Twitter?
Create account (username)
Add avatar
Write bio
Add background
![Page 11: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/11.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen Capture
![Page 12: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/12.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use Twitter?
Follow
Tweet
Reply
Retweet
Direct message
![Page 13: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/13.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen Capture
![Page 14: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/14.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Twitter Strategies
Use search (monitor keywords)
Converse (don’t broadcast)
Mix personal and professional
Use #hashtags
Be aware of Trending Topics
Think campaigns
![Page 15: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/15.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
![Page 16: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/16.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook Overview
Social Network
Launched in February 2004 at Harvard
Opened to public in September 2006
More than 500 million active users
People spend 700 billion minutes each month
World’s most popular social network
![Page 17: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/17.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use Facebook?
Build new relationships
Develop a page for your organization
Promote your goods and services
Become the expert
![Page 18: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/18.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Set Up Facebook?
Create account
Complete profile (bio / photo)
Create facebook page
![Page 19: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/19.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Personal page
![Page 20: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/20.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Fan Page
![Page 21: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/21.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use Facebook?
Connect, connect, connect
Post updates, photos, videos
Create events
Send private and instant messages
Like pages
![Page 22: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/22.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Personal) Strategies
Find friends from email / name
Take advantage of friend suggestions
Converse (don’t broadcast)
Mix personal and professional
Be aware of privacy settings
![Page 23: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/23.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Page) Strategies
Leverage existing friends
Use company logo
Add company information
More professional than personal
Promote with Facebook ads ($)
Think campaigns
![Page 24: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/24.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedInLinkedIn
![Page 25: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/25.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn Overview
Social network
Launched in May 2003
90 million registered users (Jan 2011)
Geared towards business professionals
![Page 26: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/26.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use LinkedIn?
Get introduced to business connections
Build credibility
Connect with like minded professionals
Become the expert
![Page 27: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/27.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Setup LinkedIn?
Create account
Complete profile (bio / photo)
Build connections
![Page 28: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/28.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen Capture
![Page 29: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/29.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use LinkedIn?
Connect directly or via introductions
Post updates / comments
Request and write recommendations
![Page 30: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/30.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn Strategies
Be more proactive
Review your connections connections
Participate in Groups
Participate in Answers
![Page 31: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/31.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Managing Social Media
![Page 32: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/32.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Twitter Clients
TweetDeck
Tweetie
Twirl
HootSuite
![Page 33: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/33.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Twitter Clients
TweetDeck
Tweetie
Twirl
HootSuite
![Page 34: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/34.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
HootSuite
Simplifies posting
Shortens and tracks URLs
Post / monitor other SM platforms
Schedule posts for future times
Manage employee posting permissions
![Page 35: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/35.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen capture NEED TO UPDATE
![Page 36: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/36.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
![Page 37: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/37.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
![Page 38: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/38.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
![Page 39: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/39.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
![Page 40: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/40.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
![Page 41: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/41.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
![Page 42: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/42.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
![Page 43: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/43.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
Integrate social media with your website
![Page 44: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/44.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
Integrate social media with your website
Devote time to succeed with social media
![Page 45: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/45.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Takeaways
Social media is a conversation
Your website is the hub of SM efforts
Become the expert in your field
![Page 46: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/46.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Additional Resources
The Social Media Marketing Book by Dan Zarrella
Web Design and Marketing Solutions for Business
Websites by Kevin Potts
The Social Media Bible by Lon Safko and David K.
Brake
![Page 47: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/47.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Thank You!
Derek Allard
Gravity Switch
[email protected] | 586.9596
twitter.com/derekallard
facebook.com/gravityswitch
linkedin.com/in/derekallard
![Page 48: Social Media Introduction - Gravity Switch](https://reader033.fdocuments.in/reader033/viewer/2022060109/55557134b4c9058a5a8b4ace/html5/thumbnails/48.jpg)
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Ask me Questions
Ask Me Questions