Social Media Introduction

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Social Media Marketing: You’re Doing It Right! www.feather-stone.com

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First in a five part series on social media marketing for small business. F.E.M.M.E., Cleveland, OH4/3/12

Transcript of Social Media Introduction

Page 1: Social Media Introduction

Social Media Marketing:You’re Doing It Right!

www.feather-stone.com

Page 2: Social Media Introduction

Kelly V. PavlovicOwner, Feather & Stone Designs since 1994Bachelor of Science, Case Western Reserve Univ.Speaker, consultant, writer, voracious readerFacebook addictPinterest explorer@featherandstone@pavpower

Hello, my name is…..

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Social Media in 2012

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Popular Social Media Sites

Can you identify each of these logos?

BONUS!

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CONVERSATION is the big buzzwordPeople want to share opinions and INTERACTYour customers now EXPECT this from you

WHY you should use this…

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There are 6 billion people on the planet4.8 billion of them have a mobile phoneOnly 4.2 billion own a toothbrush

Say whaaaaa….?!

VS

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Take a breather….

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Take CONTROL of your PRIVACYSEPARATE PERSONAL contacts

from business ones using LISTSCreate a TIMELINE pageUse the TIMELINE LAYOUT to

TELL YOUR STORYFIND your target AUDIENCE Plan your MARKETING STRATEGYBasic ETIQUETTE & VOCABULARYUse best ENGAGEMENT HABITS

Facebook - You will learn how to:

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COMPLETE your PROFILEWRITE for SUCCESSBUILD your NETWORKUse correct ETIQUETTEJoin GROUPSImprove your EDGERANKUse UPDATES to stay connectedChoose SETTINGS that FIT YOUR GOALSUse ANSWERS to build CREDIBILITYInstall APPS and USE THEM EFFECTIVELYBasic ETIQUETTE & VOCABULARYUse best ENGAGEMENT HABITS

LinkedIn – You will learn how to:

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SETUP your TWITTER ACCOUNTSETUP a HOOTSUITE ACCOUNTWRITE an effective BIOPROMOTE OTHERS to promote

yourself & your businessBuild KLOUTUSE SEARCH to find your audience

and your colleaguesBUILD your FOLLOWERS listBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS

Twitter – You will learn how to:

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SETUP a WORDPRESS accountDEFINE YOURSELF and how you

WANT TO BE PERCEIVEDDECIDE what to WRITEDECIDE how FREQUENTLY you will writePRESENT yourself with PROFESSIONALISMGET FOUND and BUILD your AUDIENCEBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS

Blogging – You will learn how to:

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SETUP your own CHANNELRealize the BENEFITS of

USING VIDEO to connectDrive TRAFFIC to your siteBuild CREDIBILITY & EXPERTISEMake EFFECTIVE videos – learn the tricksGet IDEAS for CONTENTBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS

YouTube – You will learn how to:

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How to GET an ACCOUNTBasic PRICING INFOWhat are YOUR OPTIONSIMPORT LISTSThe importance of

BUILDING YOUR LISTHow to USE ANALYTICSHow to CUSTOMIZE a TEMPLATEHow to SHARE with other SOCIAL MEDIA accountsBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS

Constant Contact – You'll learn:

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It’s FUN!It’s HERE TO STAYHighly CUSTOMIZABLE to

suit your marketing stylePICK & CHOOSE what works

best for YOU.There is no wrong, make it WORK FOR YOU.It’s SOCIAL!

How it all adds up…

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Sign up for a Facebook accountDivide your current FB friends

into lists according to:Privacy LevelCommunication GroupsExample: Friends, Close Friends, Family, Business,

Church, Children, etc.Make notes of your (or your company’s) milestones

Example: Start Date, Growth Points, Products Added

Your Assignment….Should you choose to accept it.

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Where to find me…[email protected]/featherandstonelinkedin.com/in/kellyherronpavlovictwitter.com/featherandstone

@featherandstone@pavpower

pinterest.com/kellypavlovicslideshare.net/kellypavlovic


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