Social Media Intensive Launch Your Own Campaign Now

21
Social Media Intensive: Launch Your Own Campaign NOW!
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    21-Oct-2014
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Transcript of Social Media Intensive Launch Your Own Campaign Now

Page 1: Social Media Intensive Launch Your Own Campaign Now

Social Media Intensive: Launch

Your Own Campaign NOW!

Page 2: Social Media Intensive Launch Your Own Campaign Now

Social Media Intensive:

Launch Your Own Campaign NOW!

Presented by Cheryl Amaya and Mary Motz

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What is Social Media?

Business Benefits

Types:Twitter

Linked In

Facebook

Blogging

Social Bookmarks

Article Marketing

Email Marketing

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Approach to Social Media

Brand Identification

Differentiation

Quality over quantity

Frequency

Content

12345

Consistency

Reciprocal Value

Analytics

678

Steps to build a successful campaign

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Social Media Site Stats

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Agenda

Twitter: 6 million unique monthly visitors and 55 million monthly visits

Facebook: 300 million active users, more than 10 million users become fans of Pages each day

Linked In: 47 million registered users, spanning 170 industries

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Twitter

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Mobile Blogging

Top 50 most popular sites

160 character tweetsAudience

www.twitter.com

15 character name

Use Keywords

Use business name

Specific

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Twitter: Initial Profile Set Up

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Account

Add URL

Optimize bio and use all 160 characters allowed

Location will help networking

Option to make private

Add Mobile Number to allow mobile tweeting

Upload picture or logo

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Twitter: Beyond the Basics

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Find people

Search by name/profile name/industry/location

Through email lists (Gmail, Yahoo or aol)

Customized Backgrounds

Text Codes

Additional Resources

Social Oomph (Tweetlater)

Tweetdeck

Twitterrific

Twitter Grader

Summize

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Linked In

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Professional Branding

Connections and Groups

www.linkedin.com

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Linked In: Setting Up Your Profile

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Fill in current position/company information

Skip adding connections for right now

Confirm Email

Set up Profile

Import Resume or manually type in experience and school

Add professional picture

Add URLs (up to 3)

Customize current job and industry to appears as you desire

Update status frequently

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Linked In: Ways to Grow and Expand

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Add Connections

Import email

Search profiles

Join Groups

Industry

School

Target market

Post in Groups

Q&A section

Answer and post

Expert status

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Facebook

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Dynamic Social Platform

Most Interactive

Personal Pages

Group Pages

Admin Person

5,000 limit

Can make private

Business Pages (Fan page)

http://www.facebook.com/pages/create.php

Fill in business name

Next: asked if have a personal page (answer accordingly)

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Facebook: Setting up your page

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Add Information

Add photos

Upload main image

Add text to left box

Post greeting on wall

More = Better

Publish Page

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Additional Facebook Applications/Resources

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Link updates between twitter and facebook

Add events to page

Invite people to become a fan

Add widgets

Fan Page to website

RSS Feeds

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Staying in Touch

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Connect with us to show us your progress!

http://www.linkedin.com/in/cherylamaya

http://twitter.com/EntrepEntourage

http://www.facebook.com/pages/Entrepreneurs-Entourage/146600152327

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Let our Entourage help you grow and maintain these Social Media campaigns are more!

Everyone is encouraged to call us for further implementation.

All class participants will receive a free hour of work on a social media campaign when you sign up for a maintenance package

Do You Want More?

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Please complete the survey being distributed by the volunteers.

Surveys may be returned to the volunteers or at the Registration

Desk in Ballroom A.

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Thank you to our sponsors