Social Media Insights - B2B Camp DC Session - Amir Zonozi (01.12.2013)
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METRICS THAT MATTER Amir Zonozi @Zonozi Zoomph @Zoomph_inc Theresa Kattula @TKattula Saturday, January 12, 13
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A brief overview of social media insights valuable for B2B companies.
Transcript of Social Media Insights - B2B Camp DC Session - Amir Zonozi (01.12.2013)
METRICS THAT MATTER
Amir Zonozi@Zonozi
Zoomph@Zoomph_inc
Theresa Kattula@TKattula
Saturday, January 12, 13
THOMAS COOK UK
Saturday, January 12, 13
LOWCOSTHOLIDAYSAVES THE DAY
Saturday, January 12, 13
SOCIAL MEDIA FTW!!!!
Saturday, January 12, 13
WORTH IT?
Saturday, January 12, 13
SWOOPING IN ON RADIAN6
1 to 1 conversationsSaturday, January 12, 13
WHY DO METRICS MATTER?
• What you think + feel about a brand is the brand
• Feelings are hard to measure but engagements are easy.
• You should be listening with social media tools
Saturday, January 12, 13
WHICH METRICS MATTER• Follower count
• Mentions
• Retweets
• Likes
• Subscribers
• Impressions
• Shares
• Comments
• Fans
• Web Traffic
• Check-ins
• Pins
ENGAGEMENTS & IMPRESSIONS
Saturday, January 12, 13
• ZPoints = unit of attention
• ZPoints: we use a weighted formula for both the amount of engagement (i.e. actions taken in response) and the total reach (i.e. total impressions)
• Total follower count is not a linear relationship to influence.
Saturday, January 12, 13
#B2BCAMP (10:40 AM)
Saturday, January 12, 13
Saturday, January 12, 13
@Zoomph_inc
Saturday, January 12, 13
