Social Media in the Workplace: Risks and Opportunities
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Transcript of Social Media in the Workplace: Risks and Opportunities
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WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER
Agenda
Introductions
Social networking today: what’s going on at work?
Getting to know your social networkers
Seizing opportunities to enhance compliance and ethics
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WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER
Nick Fetzer, Assistant Director, Program Development
Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global
Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC
Introductions
About the ERC: Non-profit organization; est. 1922
Advances high ethical standards and practices in public and private institutions
Key activities: Identify drivers of good conduct in business
Support companies seeking to improve ethics cultures
Educate policymakers about drivers of good conduct
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Sponsors of ERC’s 2012 NBES-SN
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ERC’s National Business Ethics Survey® Longitudinal study; seven since 1994
Workplace ethics from employee perspective
National benchmark on state of ethics in U.S. workplaces
The 2012 NBES-SN surveyed 2,089 American employees The margin of error is +/- 2.1% at the 95%
confidence level
Social Networking: New Risks and Opportunities at Work
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75% of U.S. employees belong to one or
more social networking sites.
Everybody’s doing it!
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Source: ERC’s NBES-SN 2012
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… Social Networkers Closely Mirror the Overall U.S. Workforce
The similarity also applies to gender, management level, education, union status and
compensation status.
Source: ERC’s NBES-SN 2012
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Definitions of Social Networkers
Source: ERC’s NBES-SN 2012
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Source: ERC’s NBES-SN 2012
How Much Social Networking is Going On?
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Source: ERC’s NBES-SN 2012
And With What Frequency?
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Source: ERC’s NBES-SN 2012
Which Employees Are Engaging in Social Networking at Work?
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Source: ERC’s NBES-SN 2012
Active Social Networkers Pose Risks
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Active Social Networkers: Very different ethics-related work experiences
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ASNs US Employees
Observed misconduct 72% 56%
Reported observed misconduct 73% 66%
Experienced retaliation for reporting misconduct 56% 18%
Source: ERC’s NBES 2011
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Source: PwC State of Compliance 2013 study
Social Media Risk is Real But Not Prioritized
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The Ups and Downs of Active Social Networkers
Source: ERC’s NBES-SN 2012
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Employees are engaging in social networking at work
Increasingly, it’s how business gets done
Stopping it is not feasible
They don’t need your network or computers to do it! They have smartphones
and tablets that can access the internet
Their devices are small and portable
Stopping the Tsunami
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Stopping the Tsunami
Source: ERC’s NBES-SN 2012
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■ Does your organization have a policy on social media use?
1. Yes, we have a dedicated policy
2. No
3. No, but we mention social media use in other policies
4. Not sure
Polling Question
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Social Networking Policies = Increased Mindfulness
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Social Networking Policies = Increased Mindfulness
Source: ERC’s NBES-SN 2012
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Policy Best Practices
■ Don’t manage social media risks in a silo
■ Create a true custom policy for your organization; don’t just use a policy off the internet
■ Be realistic about the rules
■ Understand the legal landscape
■ Update your policy regularly (every 6 months)
■ Get legal advice
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Policy Disconnect Is Concerning
■ There is a significant gap in policy awareness
NBES-SN: 32% of employers have policies
PWC: 72% of employers have policies
■ Employees are less likely to say they have policies than employers.
■ A policy is not effective unless it is well communicated.
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Does your organization train employees about social media use and risks?
1. Yes, we have a dedicated training course 2. Yes, we have burst or awareness materials 3. Both 1 & 2 4. No 5. Not sure
Polling Question
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Source: ERC’s NBES-SN 2012
Training Reduces Risky Behavior
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Training Best Practices
Select the right method (Live, eLearning, blended)
Make it continuous
Refresher training
Burst Training (periodic 5-7 minute reminders)
Compliance communication materials
Company intranets
Redistribute key policies via training program
Make it engaging
Scenario-based
Realistic (contemporary) issues and stories
Focus on behaviors not the law
Not overly legalistic – make the content accessible
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Significant missteps are happening in HR and recruiting: • Profiling • Third party recruitment practices LinkedIn • New connections = leak of
confidential information • Endorsements = job search • Endorsements destroy your
reference policy • Email notices continue long after
you have left your company • Resume fraud and material
misrepresentations
It’s Not Just Facebook & YouTube
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Have you incorporated social media or collaborative learning into your ethics and compliance program?
1. Yes.
2. No.
3. Not sure.
Polling Question
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Current Use of Social Media in E&C Programs
Source: PwC State of Compliance 2013 study
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Common concerns and challenges Too risky
Would take too much time
Hard to control the conversation
Not sure what to try
Not sure how to get people using it
Barriers To Using Social Media
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Used with permission by the ECOA
What is Social Media, exactly?
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How Can We Use Social Media to Our Advantage
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How Can We Use Social Media to Our Advantage
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Companies can learn from social
networking employees to get a
better picture of what employees
do and how they communicate.
Engaging social networkers will ultimately help:
Enhance the company’s reputation
Strengthen employees’ ethical
performance
Create a closer relationship between
company and employees
How Can We Use Social Media to Our Advantage
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Texts Campaigns Blogs
Videos Polls Social networks
What about Ethics & Compliance?
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Polling Question
■ Would you like more information or someone to contact you from: (choose all that apply)
ERC
NAVEX Global
PwC
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Questions
Nick Fetzer Assistant Director, Program Development
Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global
Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC